With more and more businesses embracing AI to support with their Marketing, you'd be forgiven for thinking that this is the way forward - and whilst it absolutely can have a place, is it the only way forward?
When it comes to Google Ads, there are a number of 'tools' to support you with your Ad campaigns, however, is there really a substitute for working with a specialist? What can a human deliver that AI can't? It comes down to the balance of scale over skill. What does a human have over AI? In the instance of Google Ads, it's a better understanding. A better understanding of your business and your objectives. Yes, you can set up fully automated campaigns and leave it all in the hands of Google, however, the results will be based solely on the raw figures - it's black and white, no room for identifying the 'grey' area that might, actually, positively impact performance if it's handled correctly. It comes down to knowing how to manage the machine for the benefit of YOUR business.
Google Ads is Google's biggest revenue driver, so ultimately, no matter what it suggests, Google Ads' end goal is to make money from you.
A recent review of an account we took over has shown just what a human can add to the mix. The campaign was previously running, in the hands of google, with very limited input from the client. They believed that Google was doing the hard work. In reality, it wasn't delivering what they wanted or needed and their Return on Investment was poor. With some work from our Digital Marketing Manager and Google Ads specialist, Andy, the campaign turned around and started to deliver some pretty impressive results.
