Pay Per Click Advertising
We help businesses get more from their paid advertising by creating focused, measurable campaigns across Google Ads, Microsoft Ads and paid social platforms.
Our approach is built around understanding your business objectives, researching how your customers search and engage online, and developing campaigns that are designed to generate quality enquiries and support business growth.
Paid advertising can be one of the fastest ways to reach people actively looking for your products or services, but only when your campaigns are structured, tracked and optimised correctly.
From Google and Microsoft search campaigns to targeted Meta and LinkedIn advertising, we focus on reaching the right audience with the right message, generating quality not quantity.
Whether you are starting from scratch or want to improve an existing account, we can help you reduce wasted spend, improve visibility and make your advertising budget work harder.
Our PPC Services include:
- Google Ads Management
- Microsoft Ads Management
- Meta Ads Management
- LinkedIn Ads Management
- Search Campaigns Setup
- PPC Account Audits
- Keyword Research
- Search Term Analysis
- Conversion Tracking
- Google Analytics Reporting
- Landing Page Recommendations
- Monthly Optimisation
“”We didn’t really know how to manage paid ads properly ourselves, so having a team that truly understands the data and optimisation side has been invaluable. They clearly track and share performance, explain everything in a way that makes sense, and consistently deliver a strong return on investment for us
Ye Olde Bell Hotel & Spa
Want to improve your PPC performance?
If your paid advertising is not generating the enquiries you expected, or you want to start advertising with a clearer strategy, our team can help.
Get in touch to request a PPC review or speak to us about how paid search could support your business.
FAQS
PPC, or pay per click advertising, allows your business to appear in front of people searching for your products or services online.
You only pay when someone clicks your advert, making it a highly measurable way to drive targeted traffic to your website through platforms such as Google Ads and Microsoft Ads.
Google Ads can be highly effective when campaigns are properly structured, targeted and measured.
The key is making sure your adverts appear for the right searches, your budget is not being wasted on irrelevant clicks, and your website gives visitors a clear reason to enquire.
Your PPC budget depends on your industry, competition, location and the type of enquiries you want to generate.
We can help you understand what a realistic starting budget looks like, how competitive your target keywords are, and where your spend is most likely to deliver value.
Yes. If you already have campaigns running, we can review your account and identify where improvements could be made.
This may include checking your campaign structure, keywords, search terms, conversion tracking, landing pages, budget allocation and overall performance.
There can be several reasons. Your ads may be showing for the wrong search terms, your keywords may be too broad, your landing page may not be strong enough, or your conversion tracking may not be measuring enquiries properly.
We review the full journey, from search term to advert, landing page and conversion, to identify where the issue may be.
We look beyond clicks and impressions.
Important measures include enquiries, conversion rate, cost per lead, search term quality, landing page performance and the overall value of the leads being generated. We also make sure tracking is set up correctly through platforms such as Google Ads, GA4 and Google Tag Manager.
