Google Ads & PPC Management
Generate more quality enquiries with Google Ads campaigns built around the searches, locations and customers that matter most to your business.
At Keane Creative, we manage PPC campaigns for businesses across Doncaster, South Yorkshire and beyond, helping reduce wasted spend, improve campaign performance and turn paid search traffic into genuine enquiries.
Successful PPC is about much more than getting clicks. Your keywords, search terms, adverts, landing pages and conversion tracking all need to work together if your budget is going to deliver real value.
Whether you're launching Google Ads for the first time or you're already spending money without seeing enough return, we can review, restructure and manage your campaigns with a clear focus on lead quality, cost per enquiry and overall business performance.
Our PPC Services include:
- Google Ads Management
- PPC Campaign Setup & Restructuring
- Keyword Research
- Search Term Analysis
- Conversion Tracking
- PPC Account Audits
- Landing Page Recommendations
- Monthly Campaign Optimisation
- Google Analytics & Performance Reporting
- Microsoft Ads Management
- Meta Ads Management
- LinkedIn Ads Management
“”We didn’t really know how to manage paid ads properly ourselves, so having a team that truly understands the data and optimisation side has been invaluable. They clearly track and share performance, explain everything in a way that makes sense, and consistently deliver a strong return on investment for us
Ye Olde Bell Hotel & Spa
See how our Google Ads work helped Ye Olde Bell generate £460k in revenue.
NOT GETTING ENOUGH FROM YOUR GOOGLE ADS?
If your campaigns are generating clicks but not enough enquiries, costing more than expected or attracting the wrong searches, there is usually an opportunity to improve how the account is structured and managed.
We can review your existing Google Ads setup, including keywords, search terms, targeting, conversion tracking, landing pages and budget allocation, and identify where your spend could be working harder.
FAQS
PPC, or pay-per-click advertising, allows your business to appear in front of people actively searching online for the products or services you provide.
With platforms such as Google Ads and Microsoft Ads, you only pay when somebody clicks your advert. When campaigns are targeted and tracked correctly, PPC can be a highly measurable way to generate relevant website traffic and enquiries.
Google Ads can be highly effective when there is existing demand for your products or services and your campaigns are structured around the right searches.
The key is making sure your adverts reach relevant prospects, your budget is not being wasted on poor-quality search terms, and your landing pages make it easy for visitors to take the next step.
We focus on the full journey from search query through to enquiry, rather than judging performance on clicks alone.
There is no single PPC budget that is right for every business.
The amount you need depends on factors including your industry, target locations, competition, search volumes and the typical cost of the keywords you want to target.
We can review your market and recommend a realistic starting budget based on the opportunities available, then adjust spend as the campaign generates meaningful performance data.
Yes.
If you already have Google Ads campaigns running, we can review your existing account and identify where performance could be improved.
This can include campaign structure, keywords, search terms, targeting, bidding, conversion tracking, landing pages, budget allocation and the quality of the enquiries being generated.
There can be several reasons.
Your adverts may be appearing for the wrong searches, your targeting could be too broad, your landing page may not be convincing enough, or your conversion tracking may not be accurately recording enquiries.
We review the entire journey from search term and advert through to landing page and conversion to understand where performance is being lost.
We look beyond impressions and clicks.
The measures that matter most include genuine enquiries, conversion rate, cost per lead, search-term quality and ultimately the commercial value of the leads being generated.
We also make sure conversion tracking is set up correctly through platforms such as Google Ads, GA4 and Google Tag Manager so campaign decisions are based on reliable data.
