Brand Development

A brand can be as valuable as any of an organisation's assets, even more so in the case of some brands. It represents the values, personality and style of an organisation.

A brand is the one over-riding focus and 'reason to be'. The core proposition will drive the inspiration and purpose in creating all other values.

With extensive experience in brand development, we can support any organisation from one creating a brand for the first time to one looking to revitalise or update an existing brand.

Our Brand Development services include:

  • Brand creation
  • Brand application
  • Brand development
  • Brand audits
  • Internal brand communications
Marketing Guides
Brand Development

Keane Creative were able to work with incredibly tight deadlines, whilst also helping us to present the key information with amazing visual impact . The final presentation gained many positive comments and was head and shoulders above the other bidders.

Create Doncaster

Our Brand Development Work

FAQS

Brand development is the strategic process of defining and evolving your business’s identity, covering values, tone, messaging, and visuals. At Keane, we work with you to define your core proposition and apply it consistently across all channels to build recognition, trust, and differentiation.

Professional brand guidelines typically include your logo usage, colour palette, fonts, imagery, tone of voice, and core brand values. These elements ensure your brand is presented consistently across all print, digital, and internal communications, reinforcing recognition and trust.

Brand strategy defines your business’s core values, positioning, and messaging. Brand identity is how that strategy is expressed visually and verbally, through your logo, colours, typography, and tone of voice. At Keane, we align both to create a brand that truly connects with your audience.

Your brand is one of your most valuable assets. It reflects who you are, what you stand for, and why you exist. Strong brand development ensures consistency, builds credibility, and helps your business stand out in a competitive market.

Working With

  • Bensons Panels
  • ORB Recruitment
  • LMF
  • Underfloor Heating 1
  • Doncaster and Bassetlaw Teaching Hospitals
  • Zyxel
  • SIA