We're a Google Partner, but what does Google Partner ACTUALLY mean?

We’re delighted to announce that we’ve just been awarded the brand-new Google Partner status! That’s great for us, but what does it mean and more importantly, what does it mean for you?

To start, the Google Partner scheme is a recognition from Google that we’re:

  • Maximising successful campaigns for our clients – delivering leads & sales (if they're set up for e-commerce), goals that matter most to their business.
  • Driving growth for our clients through their Google Ads campaigns – meaning we’re getting the most out of our clients’ campaigns
  • Skilled & certified across the Google Ads suite – our account strategists, as Google calls them, are skilled, experienced and have passed certifications in Google Ads.
So, what does it mean for you?

Working with an agency with Google Partner status has a few benefits:


By working with a Google Partner agency, like ourselves, you can rest assured that the team have demonstrated skill & knowledge which has been assessed and certified by Google through their certification scheme.

These certifications are valid for a year, meaning our team continue to remain up-to-date on all of the newest techniques and tools available.


Whilst certifications are great, they don’t highlight the ‘real world’ experience of the team. This comes in the necessity of maintaining a strong optimisation score across all client accounts whilst also maintaining growth within those accounts.

Google regularly assesses the campaigns and accounts, ensuring that they’re set up in a way that will maximise their potential.

However, this doesn’t mean we take everything Google says as gospel. The recommendations that Google offer are just that, recommendations. Through our experience and knowledge, it’s about knowing when to listen to the recommendations and when to ignore or adapt to ensure that the campaign continues to work in favour of the client and delivers results and return on investment.

When we setup and optimise campaigns for our clients – like everything else we do, we do it with the end in mind. We look at the conversion points that mean the most to our clients and build our campaigns around that, ensuring that we’re optimsing towards the end goal and not ‘vanity metrics’ or ‘Google recommendations’.

Access to Google

Being a Google Partner also comes with its benefits in terms of our access to Google. As a Google Partner, if there’s any cause for concern, drop in performance or potential betas we’d like to trial – Google are on hand almost immediately to respond to our queries.

If you’d like to know more about our partner status, you can view our partner listing here or get in touch with the team today to discuss how we can support you with your Google Ads marketing.

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