R&S Security, a leading Commercial and Domestic Building Security company, was in need of a more modern and user-friendly website that not only showcased their services effectively but also provided an enhanced customer journey and generated valuable leads. With these goals in mind, R&S Security partnered with Keane to create a bespoke website that delivered on their exact requirements.
Easy to Update In-House
The primary objective for R&S Security was to have a website that could be easily updated in-house, enabling them to swiftly and efficiently manage and maintain the content without relying on external assistance. This requirement would ensure that the website could stay up to date with the company's latest product and service information as well as blogs and news. With an easy to use Content Management System (CMS) the team at R&S are able to make real time updates to the site, as well as respond to inbound enquiries which are sent to a specified email address leading to an increase in efficiency and responsiveness in their online communications.
User Experience
Understanding the significance of user experience and engagement, Keane designed and developed a website that focuses on the customer journey with a sleek and intuitive design, providing visitors with a seamless browsing experience. Using a mobile-first approach to ensure that the website is optimised for various devices, the website caters to the increasing number of users accessing the internet via smartphones and tablets.
Key features of the website include clear and concise information about R&S Security's services, comprehensive descriptions of their product offerings, and an easy-to-navigate menu structure. Keane employed a Content Optimisation approach with a focus on human centred content, eliminating bloated phrases featuring excessive use of targeted keywords. In streamling the content and implementing the 'human centred' approach, the website becomes more focused on what the users wants and needs - quick and easy to digest information about R&S Security's services and products.
Calls To Action
A crucial aspect of the website's design was the implementation of clear calls to action (CTAs) strategically placed throughout the pages to prompt visitors to take specific actions, such as requesting a quote to maximise lead generation and conversion rates.
As R&S Security continues to grow, their new website will serve as a dynamic platform to showcase their expertise, expand their client base, and reinforce their commitment to exceptional service.
