Decarbonisation Specialists Ebtech Energy had an existing website which was out of date both in its visual representation of the brand and also did not clearly explain the full breadth of the services that they now offered.
They needed a new website that would fully communicate the level at which they worked in partnership with clients - showing how they 'hand hold ' them through the complex process of working towards decarbonisation and net zero goals.
In addition to the website and content amends, Ebtech Energy needed some additional marketing collateral in the form of email signatures, Photography & Video and Case Studies.
Keane were recommended to Ebtech from a mutual contact.
Partnering with Keane
Keane worked closely with Ebtech to understand their business objectives, their target market and their growth plans. During the initial discovery session, we noted many Key Messages that were fundamental to their offering but which were not clearly communicated - either in words or images. We worked alongside an experienced industrial photographer to ensure there was consistency between the written and visual messages.
Keane designed and developed a new website that offers a seamless user experience, emphasising the Ebtech process and the sectors within which they work. Utilising clear calls to action throughout the site, and incorporating their video and new photography, the website now better reflects Ebtech Energy’s services and USPs.
Additionally, an easy to use Content Management System (CMS) now allows Ebtech Energy to quickly update any part of the website, without the need for costly amendments or time consuming efforts and the team can directly access any leads which need following up.
The Keane team really took time to help us understand what we wanted from our website and developed some great ideas on how we should deliver our key messages. The process was made easy and we were kept up to date at every stage. They took the full project out of our hands, seamlessly organising and managing the photographer/videographer to deliver the desired end result. We could concentrate on our jobs whilst they delivered a website that we are now very proud to present to our target audiences.
We had always struggled with how to present our projects as case studies and again, Keane took time to understand and we were very impressed by the end result.
