As a long-standing Keane client, Maher already had a bespoke website, however, it had been designed a developed several years ago and, just as technology advances and changes, so had their offering.
So, Maher went out to tender for a new website. Whilst there was experience and understanding of how Keane works, it can be useful to seek out what the alternative solutions look like and how they might deliver on the brief. With a change in personnel at Maher too, consideration was given to all available options. Following a tender and pitching process, Keane were selected as the agency of choice once again and discovery meetings took place to ensure each element and criteria of the brief would be met.
The first step was to commission some photography and video to ensure that the new online presence truly reflected the new, updated Maher.
Keane recommended two key suppliers who are experts in the field of Manufacturing and a whole new suite of imagery was created. From impressive stills to drone footage and everything in between, the new Maher sprung into life.
A much more intuitive navigation and customer journey resulted with clear calls to action. The website is now a fully supportive tool in the sales process – covering all the main elements that prospects require.
Also fundamental to the success of this project was to ensure that Maher was able to easily and quickly update the website. The comprehensive Keane Content Management System (CMS) gave Maher complete peace of mind that they are totally in control of their new online asset.
“It’s been a pleasure to work with Keane again on the re-fresh of our website. Their design suggestions were on point, and they really took the time to understand our niche business. The CMS that drives the website has been very easy to use and allows us to update our website quickly as our business grows and changes. It also has great features for tracking customer interactions and RFIs." Business Development Manager
