New, amalgamated digital presence for LWC Group Company

Having evolved and expanded into different markets over the years, LWC Group has worked with Keane to enable a unified, comprehensive group company website to improve the customer journey, streamline their digital presence and elevate the brand's representation to reflect the full scope of quality products and services they provide.

Before the amalgamation of the sites, LWC found themselves managing multiple websites, each representing a different aspect of their business. While this approach served a purpose during earlier stages of growth, it has more recently posed a few challenges including diluting the brand identity, making it harder to establish a clear and consistent message and missing out on cross-selling opportunities for the breadth of products and services available.  

Integrating their individual company websites into one group company website offers a plethora of advantages:

  1. Streamlined Customer Journey: A single, unified website simplifies the customer journey. Visitors can easily navigate between product categories, access relevant information, download datasheets and make enquiries.

  2. Enhanced Brand Consistency: A cohesive website allows for consistent branding, messaging, and design elements, reinforcing a strong brand identity that resonates with customers.

  3. Resource Efficiency: Resources previously allocated to duplicate efforts are now redirected to just one online presence

  4. Cross-Selling Opportunities: A unified platform enables strategic cross-selling, helping customers find complementary products or services they might not otherwise have known about.

 

Keane worked with LWC Group to successfully bring the websites together. A comprehensive plan took into consideration:

  1. Identification of valuable and relevant content, elimination of redundant / out of date information

  2. Introducing a consistent design style

  3. A user-centric approach to prioritise the user experience

  4. 301 redirects to ensure that existing indexed pages from the old websites lead visitors to the corresponding pages on the new site, preserving SEO rankings and preventing broken links.

 

The new website consolidates all of the Leeds Welding Group offerings in one centralised digital location and the easy to use CMS allows the team not only to update the content where required, they can quickly and efficiently manage their enquiries, again reducing impact on duplicate resource. The website is future proof with the functionality and scope to growth further as the business does, integrating with the new CRM system currently in development.

See their new website 

Working With

  • Blue Anchor
  • LMF
  • Rejus
  • ORB Recruitment
  • Leeds Welding Company
  • Doncaster and Bassetlaw Teaching Hospitals
  • KLC Employment Law