HD Forwarding, a local logistics company, approached Keane to work with them on their brand identity and key marketing projects. As a start-up company, HD Forwarding originally used economical means to develop a logo and website, however, with a sharp rise in successful contract wins from multinational companies, they were experiencing rapid growth and as such needed a more quality presence in their sector.
HD Forwarding’s MD Kerry had a vision for what she wanted with her logo, website and supporting Marketing materials, however, with limited in-house resource and marketing expertise, she wanted an experienced and professional agency to bring her vision to life.
Working with Kerry, Keane were able to draw out the key messages and differentiators in HD Forwarding’s offering and translate these into a bold, bright brand that stands out in a crowded market. Along with the new brand, Keane designed and developed a bespoke, user friendly website which allows customers and prospects to quickly see all the services available to them. Employing calls to action throughout the site which go directly into the CMS (admin area) HD Forwarding Ltd can easily respond to enquiries and follow up on leads. The CMS also allows HD Forwarding to update content on the site ‘in-house’ as the business grows further.
Whilst developing the website, Keane discovered an opportunity to support HD Forwarding in streamlining their work-flow through the provision of a CRM system. Having experienced rapid business growth, HD Forwarding required a solution to effectively manage their data and bookings system. Understanding core components of the internal set up at HD Forwarding, Keane digitised the manual order process of enquiring, quoting, booking and signing off for invoicing providing HD Forwarding with a slick, real-time, resource light solution that not only works in the short and medium term, it offers scalability to develop further as the company does.
Throughout this process, HD Forwarding needed a suite of stationery and supporting marketing materials for their ever expanding team and Keane stepped into the breach. As the MD of Doncaster’s fastest growing, and award winning Freight Forwarder, Kerry had limited time available and with Keane’s in-depth understanding of the business, she was happy for them to advise and guide her.
“Keane Creative have smashed it out of the park yet again! I knew I could rely on them to deliver my vision and we’re so pleased with the end results.”