Business Founder & MD, Fiona achieves FCIM status
To become a Fellow of the Chartered Institute of Marketing you must have a minimum of 10 years' experience in strategic marketing management. With over 25 years of experience in Marketing, both in-house at a global PLC in South Yorkshire and through founding & running Keane Creative Ltd, Fiona has a proven, thorough understanding of marketing budgets and the need to provide measurable results.
Alongside her everyday running of Keane, Fiona invested time in Continuous Professional Development, completing a number of case studies, reflective statements and more. Having already achieved Member of the Chartered Institute of Marketing status a number of years previously, Fiona has shown her continued devotion to her profession & the array of knowledge and skills she has when it comes to marketing.
“Having met Fiona whilst both being coached by the same business coach some 12 years ago, I know she has a terrific grasp of business at a board and strategic level. Fiona has helped MPM implement marketing plans in-line with our business plans and strategy; it is always with long term targets and results in mind and Fiona has often put me in my place when I come up with stupid ideas (my words, not hers).
With Fiona’s guidance, we have improved the strength of our brand, both internally and externally, improving lead generation in-line with website performance. From a results perspective, we have grown at a minimum of 20% Year On Year, with a record year in 2021, which we are very pleased with and lead generation continues to thrive working with Fiona and her team.”Ben Wilson – Managing Director | MPM Ltd