McArthur Agriculture are specialists in grain processing and storage equipment and due to continued expansion of the company, McArthur felt it was time to bring together the group companies under one banner and create a consistent brand image with a new online presence.
Critical to the new development was the ability to be able to maintain the site easily in-house, to update the products, personnel and case studies in particular.
With two distinct target audiences, that have very different requirements for information, the challenge was set to ensure the website creates a journey suitable for both sectors.
At a board meeting at McArthur Agriculture, Keane were highly recommended by a non-exec director, and the project to build a professional, future-proof online Marketing presence began.
The aim of the site was to be clear and concise, not to overburden the user with information – making it easy to browse and find the relevant information. Product categories were modified and with the use of colour and a streamlined structure, an improved and simplified online presence was born.
A smaller site for a recent acquisition was also brought in line with the new style and brand image, setting the new way forward for McArthur’s Marketing in 2023.
Our business was looking to re-develop and expand its existing website and do the same for the website of a recently acquired business. Keane Creative were recommended to us and from the outset Fiona and her team wanted to understand our broader marketing strategy and how the two businesses aligned. This process led to really important insights that guided how we branded, designed and built the two new websites. Without their years of experience and understanding of our broader objectives we would have ended up with something very different and it would have been an opportunity missed.
In the first month of being live we have increased year-on-year the number of incoming online leads for our products and services fivefold without social media promotion or PPC advertising.
The capability of Keane Creative to provide a broad range of marketing services means that we are working with a business that we can partner with for the long-term.
MD, John McArthur
