Following a referral from an existing client, Sandpiper approached Keane to put forward a proposal for Marketing support for consideration against other providers. After reviewing the proposal and speaking with Keane’s MD and business owner, Fiona, they were certain in their decision to work with Keane.
Initially stemming from a requirement to have Marketing materials for an exhibition they were due to be attending, Sandpiper had spent time as a team looking at various ideas for how best to approach their Marketing however, they were struggling to make progress as they were busy with client work and time was running out. They agreed that an agency would drive them quickly in the right direction, and, having met with Fiona virtually, they knew that they would receive the right advice and guidance to get them to where they wanted to be.
Discovery Meeting - Keeping it simple
After spending time really getting to know Sandpiper as a business and understanding their offering, their target markets and overall objectives, it was agreed that in addition to new key messaging and an improved website, a refreshed brand would also be valuable to showcase the new tone of voice and create a strong visual impact in the sector.
It was important in their marketing materials to cover the complexity and high level of work they offered, yet keep it simple for everyone to understand the benefits and outcomes. This was no mean feat when they do so much bespoke work, adding value to each individual business.
Eye-catching and practical
Having developed a bold brand that fits in well within the financial sector, alongside the key messages, the new web presence came to life, a key asset in the support of their sales activities.
The new website now communicates the Sandpiper offering with ease and clarity, streamlining the user journey. Whilst the website messaging keeps the offering simple, the newly designed case studies make the more complex details easier to digest.
Suite of marketing materials
Keane then set to work designing an eye-catching, engaging and practical exhibition display, incorporating the key messaging and new brand elements, along with various suitable Marketing materials and merchandise, including case studies, workwear and business stationery.
Keane managed the process with preferred suppliers to ensure a smooth service from design to delivery.
"From the start, Fiona and her team challenged our thinking and messaging and ensured that we were prioritising our uniqueness with clarity and impact. Their concepts and designs for Sandpiper are striking, clear and elegant and the team worked closely with us on all impacts of the branding from content to fonts and colour ways. Keane delivered a complete rebrand in terms of website, presentation materials, promotional items and the exhibition stand itself in a very short period of time. They were always on hand for advice and feedback and really engaged with us to drive through our relaunch. I would not hesitate to recommend Keane Creative as a valuable Marketing partner whose experience and professionalism gave us such excellent results."
Andrew - Service Transformation Lead - Sandpiper
