FAQs
There can be several reasons.
Your adverts may be appearing for the wrong searches, your targeting could be too broad, your landing page may not be convincing enough, or your conversion tracking may not be accurately recording enquiries.
We review the entire journey from search term and advert through to landing page and conversion to understand where performance is being lost.
Digital marketing is the use of online channels to promote your brand and drive results. Our services include SEO, email marketing, PPC, social media, analytics and more, all designed to connect with your audience and meet your objectives.
A social media marketing agency helps businesses build and manage their presence across platforms such as Facebook, Instagram, LinkedIn and more. We create content suited to the amount you require, grow your audience, manage interactions/engagement, and align everything with your wider marketing strategy.
A social media manager ensures your brand stays active and relevant, creating consistent posts, engaging your audience, and tracking performance. At Keane, we help you build a loyal online community and drive results through strategic, platform-specific content.
The best platforms depend on your audience and business goals. There’s no one-size-fits-all approach here. We help you identify where your customers are most active and tailor your strategy to connect with them effectively on the right channels.
Paid social media advertising allows you to promote your content or products to highly targeted audiences on platforms such as Facebook, Instagram and LinkedIn. At Keane, we create and manage these campaigns to increase visibility, generate leads, and drive measurable ROI.
In short, yes. Social media is a powerful tool for building brand awareness, engaging customers, and driving traffic. With the right strategy, it offers real-time interaction and measurable impact that few other channels or physical media can match.
Social media helps brands build relationships, tell their story, and maintain a two-way dialogue with customers. It’s not just about posting, it’s about creating a community and delivering content that supports your business goals and resonates with your target audience.
PPC, or pay-per-click advertising, allows your business to appear in front of people actively searching online for the products or services you provide.
With platforms such as Google Ads and Microsoft Ads, you only pay when somebody clicks your advert. When campaigns are targeted and tracked correctly, PPC can be a highly measurable way to generate relevant website traffic and enquiries.
Google Ads can be highly effective when there is existing demand for your products or services and your campaigns are structured around the right searches.
The key is making sure your adverts reach relevant prospects, your budget is not being wasted on poor-quality search terms, and your landing pages make it easy for visitors to take the next step.
We focus on the full journey from search query through to enquiry, rather than judging performance on clicks alone.
There is no single PPC budget that is right for every business.
The amount you need depends on factors including your industry, target locations, competition, search volumes and the typical cost of the keywords you want to target.
We can review your market and recommend a realistic starting budget based on the opportunities available, then adjust spend as the campaign generates meaningful performance data.
Yes.
If you already have Google Ads campaigns running, we can review your existing account and identify where performance could be improved.
This can include campaign structure, keywords, search terms, targeting, bidding, conversion tracking, landing pages, budget allocation and the quality of the enquiries being generated.
If you live in Johnsville or the surrounding area, contact us through our website or visit our community centre. Our team will listen to your needs and explain the support available. If we’re unable to help directly, we’ll try to connect you with another suitable organisation.
Johnsville Community Charity supports local people and families through practical help, friendly advice and community activities. From providing essential supplies to creating opportunities to meet others, we work to make Johnsville a more connected and supportive place to live.
You can get involved by completing the enquiry form on our volunteering page. Opportunities include helping at community events, organising donations and supporting our weekly activities. We’ll talk you through the available roles, the time involved and any training you might need.
No. Every site comes with a bespoke CMS built to be simple to use, and only to include what you need (no unnecessary plugins not relevant to your site) so you can make changes yourself without needing a developer on speed dial.
