FAQs
PPC, or pay-per-click advertising, allows your business to appear in front of people actively searching online for the products or services you provide.
With platforms such as Google Ads and Microsoft Ads, you only pay when somebody clicks your advert. When campaigns are targeted and tracked correctly, PPC can be a highly measurable way to generate relevant website traffic and enquiries.
SEO (Search Engine Optimisation) is the process of improving your website’s visibility on search engines such as Google. It helps your business attract more qualified traffic organically, making it a key element of long-term digital growth.
Costs vary based on the services and level of support you need, from one-off campaigns to full-service retainers. At Keane, we offer flexible, scalable packages uniquely aligned with your goals, ensuring a strong return on investment for your business.
While DIY marketing can work for some, partnering with an agency gives you access to specialist knowledge, tools, and proven strategies. We handle the research, execution and analysis, freeing up your time to focus on your business and other tasks at hand.
Digital marketing is the use of online channels to promote your brand and drive results. Our services include SEO, email marketing, PPC, social media, analytics and more, all designed to connect with your audience and meet your objectives.
A social media marketing agency helps businesses build and manage their presence across platforms such as Facebook, Instagram, LinkedIn and more. We create content suited to the amount you require, grow your audience, manage interactions/engagement, and align everything with your wider marketing strategy.
A social media manager ensures your brand stays active and relevant, creating consistent posts, engaging your audience, and tracking performance. At Keane, we help you build a loyal online community and drive results through strategic, platform-specific content.
The best platforms depend on your audience and business goals. There’s no one-size-fits-all approach here. We help you identify where your customers are most active and tailor your strategy to connect with them effectively on the right channels.
Paid social media advertising allows you to promote your content or products to highly targeted audiences on platforms such as Facebook, Instagram and LinkedIn. At Keane, we create and manage these campaigns to increase visibility, generate leads, and drive measurable ROI.
In short, yes. Social media is a powerful tool for building brand awareness, engaging customers, and driving traffic. With the right strategy, it offers real-time interaction and measurable impact that few other channels or physical media can match.
Social media helps brands build relationships, tell their story, and maintain a two-way dialogue with customers. It’s not just about posting, it’s about creating a community and delivering content that supports your business goals and resonates with your target audience.
Timelines vary by project scope, but we'll give you a realistic schedule at the discovery stage, not a vague "it depends."
Yes. Whether you need a full rebuild or want to bring an existing site up to a bespoke standard, we can advise on the best route forward.
It depends on features, complexity, and functionality, Brochure site or E-commerce, integrations, and so on. We don't do one-size-fits-all pricing, and we'll give you a clear, straight-talking quote once we understand what you need.
We look beyond impressions and clicks.
The measures that matter most include genuine enquiries, conversion rate, cost per lead, search-term quality and ultimately the commercial value of the leads being generated.
We also make sure conversion tracking is set up correctly through platforms such as Google Ads, GA4 and Google Tag Manager so campaign decisions are based on reliable data.
No. Every site comes with a bespoke CMS built to be simple to use, and only to include what you need (no unnecessary plugins not relevant to your site) so you can make changes yourself without needing a developer on speed dial.
