Digital Marketing
A strategic approach
Peter Cook
Peter Cook are a leading UK supplier of upholstery and furniture supplies.
Where
they were
With no specific Marketing expertise and limited in-house resource, the team at Peter Cook International were lacking in a focused Marketing approach.
Where they
wanted to be
They wanted to drive growth in to their business through a planned series of measurable Marketing activity.
The
Result
Through a strategic marketing approach, and numerous digital marketing tactics, Peter Cook have seen:
- A 28% increase in revenue through their website
- A 624% increase in conversions through their Google Ads campaigns
- A 33% increase in Return On Investment
How we got there
PPC (Google & Microsoft)
When partnering with Keane for their marketing function, Peter Cook advised us they were running Google Ads, but they weren't sure on how well they were performing.
Upon receiving access to the accounts, we analysed the account structure, tracking and performance.
With no tracking in place, we collaboratively picked the key interactions to track as goals on the website.
Since taking over the account, we've seen some great results:
- 84% reduction in CPA
- 67% reduction in CPC
social media
Peter Cook were undertaking social media activity, however, it lakced a strategic approach and integration with other channels.
When moving to Keane, we implemented a social media plan that integrated with content on other channels, key product focuses for the client and ultimately, delivered benefit for the end user.
Since implementing these plans, we've seen revenue delivered that can be attributed to our social media activity - something that hadn't been achieved previously.
email marketing
With a keen interest to raise their brand profile as well as their revenue, Peter Cook were keen to investigate the possibility of email marketing as an avenue to continue engaging with their current customers.
Since taking over the Peter Cook account, email marketing now accounts for 6.5% of the revenue delivered from their marketing with an ROI of 188%.
landing pages & Tracking
Integral to the sucess of their campaigns have been the use of landing pages & granular tracking.
This has allowed us to test, measure and optimise to ensure success is achieved.
Marketing Guides
Essential Guide to Marketing
This guide will take you through the essentials of marketing. It will help you to think about your strategy, your plan and what to consider when setting a budget.
Essential Guide to Online Marketing
This guide will take you through the basic principles of online marketing. It will help you to think about your strategy, your plan and what to consider when starting online marketing for your business.
