Paid Ads
Digital Marketing
Wilfreda Beehive
Wilfreda Beehive is a well-established Coach Holiday provider and has become one of the most respected names in coach holidays across Europe having been in business for over 75 years.
Where
they were
With a long-standing excellent reputation and quality offerings, Wilfreda Beehive’s bookings have traditionally come through offline channels – customers calling to book the holidays they’d seen in the annual brochure. They were not leveraging online advertising to grow their customer base and increase sales.
Where they
wanted to be
Having developed an online presence to sell their holidays, they wanted a way to make more of this asset and expand their reach and tap into the vast potential of online marketing. Following advice from Keane, Wilfreda Beehive were happy to explore the potential of paid advertising routes in order to reach new customers and generate more quality leads.
The
Result
- Consistent Digital Presence
- 1546% ROAS for Meta (Facebook) Ads
- 1033% ROAS for Google Ads
How we got there
Results-Driven Strategy
Wilfreda Beehive faced a highly competitive market with limited brand awareness online. Their goal was clear: increase online visibility and generate leads and sales and without any prior experience in digital advertising, they needed a strategy that was cost-effective, scalable, and results-driven.
Facebook Ads Strategy
We designed an effective Facebook Ads strategy to build awareness and drive conversions. Our approach was focused on reaching the right audience using advanced targeting and retargeting techniques, all whilst ensuring that the messaging resonated with the key demographics.
SCALABILITY AT speed
With limited digital presence, we needed to quickly scale online performance to compete in the market.
After assessing the business and its goals, we developed a targeted, results-driven strategy to launch Facebook Ads and Google Ads campaigns to build brand awareness and generate measurable sales.
Google Ads Strategy
We set up and optimised a Google Ads campaign focused on intent-based search queries. By targeting high-conversion keywords and structuring campaigns to maximise returns, we ensured that Wilfreda Beehive was visible at the exact moment potential customers were searching for products like theirs.
Marketing Guides
Essential Guide to Marketing
This guide will take you through the essentials of marketing. It will help you to think about your strategy, your plan and what to consider when setting a budget.
Essential Guide to Online Marketing
This guide will take you through the basic principles of online marketing. It will help you to think about your strategy, your plan and what to consider when starting online marketing for your business.
