Web Development
Web Development
Iron Maiden
Iron Maiden are an institution. Over the course of nearly 40 years they have come to embody a spirit of fearless creative independence, ferocious dedication to their fans, and a cheerful indifference to their critics that’s won them a following that spans every culture, generation, and time-zone. Theirs has been an adventure like no other, and with the rapturous receipt of their 16th studio album they’re showing no signs of slowing down.
Where
they were
Iron Maiden were struggling with their portfolio of websites and content management systems. Online sales were suffering and Fans were finding it hard to navigate the website and find the information they required.
Where they
wanted to be
They required a responsive and technical company that could understand their specific needs and respond quickly and effectively.
The design needed to integrate with the strong global brand whilst the functionality had to ensure quick and easy navigation of the shopping basket to increase sales of both tickets and promotional items.
The
Result
Keane designed and developed a fully bespoke website with an integrated CMS (content management system), DAM (digital asset management) system with full Social Media integration. At the time Keane were the only company to offer the integration and synchronisation with VB Bulletin. The website achieved Return On Investment within the first month
How we got there
Membership levels
The website offers multiple membership levels with associated pricing structures and membership management, the content is driven by user type and is based upon the membership level, there is also a level of automation included in the maintenance of the database of members.
E-commerce fan shop
The online fan shop is comprehensive in its functionality offering a secure shopping experience with secure member login and admin areas. It includes some unique features. In particular the shop integrates with the Royal Mail & DPD servers, Keane are the first company to programme a site in the UK to do this, developing a new online platform. It is integrated both for the UK and for deliveries in the Rest of the World with the manifest automatically creating packages associated to weight and other criteria.
reporting Features
For the Iron Maiden web team there is also a fully functioning reporting system for sales, credits and VAT analysis, including orders pending, despatched and cancelled.
Social media
There is also a separate Facebook website developed by Keane for Iron Maiden, where fans can Post Reviews and add comments. Iron Maiden can manage which products appear on the Facebook site through a secure admin area.
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