Digital MarketingGoogle Ads
Exhaust Ejector Co Ltd.
Exhaust Ejector Co. are specialists in the manufacture and repair of caravan & motorhome windows. Operating since 1954, this family run business is committed to quality and complete customer satisfaction.
The client has long used Google Ads as a method to generate leads for their business, averaging 10 leads per month.
wanted to be
Generating a consistently higher volume of leads, at a lower Cost Per Lead.
625% increase in leads
25% reduction in cost per lead
206% increase in on-site conversion rate
How we got there
Amending existing strategy to make the most of the Google algorithms to target users who are most likely to convert.
Making a number of bid adjustments in key areas, we were able to concentrate the budget on demographics that were more likely to deliver a lead.
Adding a number of audiences on an observational level, providing the opportunity to optimise future campaigns using Google assigned audiences relevant to the target market
Locations & Networks
Identifying and removing underperforming locations and networks that had previously been set.
Editing and adding specific Ad types to ensure both the recommended number and type of Ads were available to Google for use across the campaign.
Analysing the schedule to identify the optimum times the ads were being seen, we split-out key performance times and implemented negative bid adjustments to stop the ads being used during specific hours / days.