Digital Marketing
Google Ads
Exhaust Ejector Co Ltd.
Exhaust Ejector Co. are specialists in the manufacture and repair of caravan & motorhome windows. Operating since 1954, this family run business is committed to quality and complete customer satisfaction.
See their website here
Where
they were
The client has long used Google Ads as a method to generate leads for their business, averaging 10 leads per month.
Where they
wanted to be
Generating a consistently higher volume of leads, at a lower Cost Per Lead.
The
Result
625% increase in leads
25% reduction in cost per lead
206% increase in on-site conversion rate
How we got there
Bid Strategies
Amending existing strategy to make the most of the Google algorithms to target users who are most likely to convert.
Bid Adjustments
Making a number of bid adjustments in key areas, we were able to concentrate the budget on demographics that were more likely to deliver a lead.
Audiences
Adding a number of audiences on an observational level, providing the opportunity to optimise future campaigns using Google assigned audiences relevant to the target market
Locations & Networks
Identifying and removing underperforming locations and networks that had previously been set.
Ads
Editing and adding specific Ad types to ensure both the recommended number and type of Ads were available to Google for use across the campaign.
Ad Schedules
Analysing the schedule to identify the optimum times the ads were being seen, we split-out key performance times and implemented negative bid adjustments to stop the ads being used during specific hours / days.
Marketing Guides
Essential Guide to Marketing
This guide will take you through the essentials of marketing. It will help you to think about your strategy, your plan and what to consider when setting a budget.
Essential Guide to Online Marketing
This guide will take you through the basic principles of online marketing. It will help you to think about your strategy, your plan and what to consider when starting online marketing for your business.
