Marketing
Radio, Print, PPC & Paid Social
Doncaster Culture & Leisure Trust
Doncaster Culture & Leisure Trust is a registered charity delivering premier leisure provision venues across Doncaster. They offer a diverse range of health, fitness, leisure and entertainment activities.
See their website here
Where
they were
In the run up to the October School Half-Term, DCLT were in need of a marketing company to provide a multi-channel strategy.
Where they
wanted to be
DCLT required a marketing plan that would ensure a consistent volume of sales across the period.
The
Result
An ROI of 400% from Paid Social advertising, 1163% from Google PPC and a 131% increase in revenue Year on Year.
How we got there
Professional Design
Having designed & developed the 'Big Day Out' branding concept, whilst also taking note of external partner guidelines, Keane developed professional marketing collateral, including external banners, trailer graphics & POS posters to encourage the public to book their 'Big Day Out' at The Dome.
radio
Realising the reach opportunity of regional radio, Keane liaised with the team at Bauer Media for DCLT to appear on 70 spots on Hallam FM radio, reaching 312,271 people and being heard 1,217,595 times.
ppc
From researching, forecasting and putting live a new 'half-term' campaign, to adapting the current brand campaign operating from within DCLT, our PPC campaigns took into account generic activitiy terms, brand terms and the necessity for the latter alongside the radio activity. This activity delivered an ROI of 1163%.
paid social
As another tactic to reach our desired audience of parents with children, we utilised Facebook & Instagram advertising and a variety of different ad types including video, carousel and images, which delivered an ROI of 400%.
Marketing Guides
Essential Guide to Marketing
This guide will take you through the essentials of marketing. It will help you to think about your strategy, your plan and what to consider when setting a budget.
Essential Guide to Online Marketing
This guide will take you through the basic principles of online marketing. It will help you to think about your strategy, your plan and what to consider when starting online marketing for your business.
