Marketing

Radio, Print, PPC & Paid Social

Doncaster Culture & Leisure Trust

Doncaster Culture & Leisure Trust is a registered charity delivering premier leisure provision venues across Doncaster. They offer a diverse range of health, fitness, leisure and entertainment activities.

Where
they were

In the run up to the October School Half-Term, DCLT were in need of a marketing company to provide a multi-channel strategy.

Where they
wanted to be

DCLT required a marketing plan that would ensure a consistent volume of sales across the period.

The
Result

An ROI of 400% from Paid Social advertising, 1163% from Google PPC and a 131% increase in revenue Year on Year.

How we got there

Professional Design

Having designed & developed the 'Big Day Out' branding concept, whilst also taking note of external partner guidelines, Keane developed professional marketing collateral, including external banners, trailer graphics & POS posters to encourage the public to book their 'Big Day Out' at The Dome.

radio

Realising the reach opportunity of regional radio, Keane liaised with the team at Bauer Media for DCLT to appear on 70 spots on Hallam FM radio, reaching 312,271 people and being heard 1,217,595 times.

ppc

From researching, forecasting and putting live a new 'half-term' campaign, to adapting the current brand campaign operating from within DCLT, our PPC campaigns took into account generic activitiy terms, brand terms and the necessity for the latter alongside the radio activity. This activity delivered an ROI of 1163%.

paid social

As another tactic to reach our desired audience of parents with children, we utilised Facebook & Instagram advertising and a variety of different ad types including video, carousel and images, which delivered an ROI of 400%.


Marketing Guides

Essential Guide to Marketing

Essential Guide to Marketing

This guide will take you through the essentials of marketing. It will help you to think about your strategy, your plan and what to consider when setting a budget.

Essential Guide to Online Marketing

Essential Guide to Online Marketing

This guide will take you through the basic principles of online marketing. It will help you to think about your strategy, your plan and what to consider when starting online marketing for your business.

Working With

  • Doncaster Culture & Leisure Trust
  • HD Forwarding
  • TLC
  • AGW
  • Rejus
  • Peter Cook International
  • MPM