BritPulse and Infaba have launched new websites designed to strengthen their online presence and support their shared mission of promoting faba beans as a key component of sustainable agriculture, resilient food systems, and innovative crop research.
Designed and developed by Keane, the new platforms deliver a modern, user-friendly digital experience that makes industry information more accessible whilst creating a consistent and recognisable identity across both organisations. The project was focused on improving usability, simplifying complex agricultural content, and building scalable websites capable of supporting future growth, engagement, and knowledge sharing.
Championing the UK Faba Bean Sector
BritPulse plays a leading role in advancing the UK faba bean sector, championing sustainable feed and food supply chains whilst increasing awareness of the crop's environmental and economic benefits. Infaba complements this work by providing a dedicated platform for the research and development programme that underpins innovation across the faba bean industry. Together, the organisations support collaboration, research, and education throughout the faba bean value chain.
The new websites have been built with accessibility, performance, and user experience at their core. Visitors benefit from intuitive navigation, responsive design across desktop and mobile devices, and clearly structured content tailored to the needs of growers, researchers, industry stakeholders, policymakers, and wider audiences interested in sustainable agriculture.
By aligning the digital presence of BritPulse and Infaba while preserving the unique purpose of each organisation, Keane has created a strong online foundation that will help support ongoing research, industry engagement, and the future development of the UK faba bean sector.
The launch marks an important step forward in communicating the value of faba beans, showcasing agricultural research, and supporting a more sustainable and resilient food system for the future.
