FAQs
Paid social media advertising allows you to promote your content or products to highly targeted audiences on platforms such as Facebook, Instagram and LinkedIn. At Keane, we create and manage these campaigns to increase visibility, generate leads, and drive measurable ROI.
A digital marketing agency helps businesses grow online through services like SEO, email marketing, PPC, content, and social media. At Keane, we develop tailored, data-driven strategies that align with your business goals and deliver measurable results.
Digital marketing helps you reach the right audience, increase website traffic, generate leads, and convert them into customers. With targeted messaging and strategic campaigns, we help your business grow faster and more efficiently across key digital channels.
SEO (Search Engine Optimisation) is the process of improving your website’s visibility on search engines such as Google. It helps your business attract more qualified traffic organically, making it a key element of long-term digital growth.
Costs vary based on the services and level of support you need, from one-off campaigns to full-service retainers. At Keane, we offer flexible, scalable packages uniquely aligned with your goals, ensuring a strong return on investment for your business.
While DIY marketing can work for some, partnering with an agency gives you access to specialist knowledge, tools, and proven strategies. We handle the research, execution and analysis, freeing up your time to focus on your business and other tasks at hand.
Digital marketing is the use of online channels to promote your brand and drive results. Our services include SEO, email marketing, PPC, social media, analytics and more, all designed to connect with your audience and meet your objectives.
A social media marketing agency helps businesses build and manage their presence across platforms such as Facebook, Instagram, LinkedIn and more. We create content suited to the amount you require, grow your audience, manage interactions/engagement, and align everything with your wider marketing strategy.
A social media manager ensures your brand stays active and relevant, creating consistent posts, engaging your audience, and tracking performance. At Keane, we help you build a loyal online community and drive results through strategic, platform-specific content.
The best platforms depend on your audience and business goals. There’s no one-size-fits-all approach here. We help you identify where your customers are most active and tailor your strategy to connect with them effectively on the right channels.
Google Ads can be highly effective when campaigns are properly structured, targeted and measured.
The key is making sure your adverts appear for the right searches, your budget is not being wasted on irrelevant clicks, and your website gives visitors a clear reason to enquire.
We look beyond clicks and impressions.
Important measures include enquiries, conversion rate, cost per lead, search term quality, landing page performance and the overall value of the leads being generated. We also make sure tracking is set up correctly through platforms such as Google Ads, GA4 and Google Tag Manager.
There can be several reasons. Your ads may be showing for the wrong search terms, your keywords may be too broad, your landing page may not be strong enough, or your conversion tracking may not be measuring enquiries properly.
We review the full journey, from search term to advert, landing page and conversion, to identify where the issue may be.
Yes. If you already have campaigns running, we can review your account and identify where improvements could be made.
This may include checking your campaign structure, keywords, search terms, conversion tracking, landing pages, budget allocation and overall performance.
Your PPC budget depends on your industry, competition, location and the type of enquiries you want to generate.
We can help you understand what a realistic starting budget looks like, how competitive your target keywords are, and where your spend is most likely to deliver value.
Social media helps brands build relationships, tell their story, and maintain a two-way dialogue with customers. It’s not just about posting, it’s about creating a community and delivering content that supports your business goals and resonates with your target audience.
