Digital MOT
Does your website need a Digital MOT?
Google Search is changing. AI search, answer-led results and shifting user behaviour are changing how businesses get found online.
Our free Digital MOT checks whether your website is ready to stay visible, build trust and generate leads in the current digital landscape.
Free audit, practical findings, no obligation.
Search is changing, and many websites haven’t caught up
Customers are finding answers in new ways. AI summaries, richer search results and zero-click experiences mean your website needs to do more than simply target keywords.
If your website isn’t set up for this new environment, you could be losing visibility and leads without even realising it.
Search is evolving
Customers are finding answers in new ways.
Visibility is harder to win
Ranking alone is no longer the full picture.
Websites need to be AI-friendly
Clear, structured and trustworthy content matters more than ever.
What the Digital MOT Checks?
We review 5 key areas that have the biggest impact on your website’s visibility, performance and ability to generate leads.
We review how clearly your website communicates your services, expertise, business information and trust signals. This includes checking for question-led content, FAQs, service clarity and content that supports answer-led search experiences.
We assess core SEO elements including page titles, meta descriptions, headings, indexability, internal links and content quality. Traditional SEO still matters, but it now needs to work alongside newer AI-led search behaviours.
We check for common issues such as broken links, redirect problems, slow-loading pages, mobile usability concerns, sitemap visibility and structured data errors.
We review whether important website actions are being tracked, including form submissions, phone clicks, email clicks, downloads and other lead events. Without reliable tracking, it is much harder to know what is working.
We look at calls to action, contact routes, page layout, trust signals, mobile journeys and enquiry forms to identify where visitors may be dropping off or hesitating.
What you’ll get from your free Digital MOT
Website health summary
A clear overview of how your website is performing across key areas.
Priority issues identified
A breakdown of the main things that could be holding your website back.
Action plan
A clear recommendation of what should be fixed first.
Is the Digital MOT right for your business?
This free audit is ideal if you:
- Rely on your website to generate enquiries
- Have not reviewed your website for a while
- Are unsure whether your website is ready for AI-led search
- Do not know if your key enquiries are being tracked properly
- Feel your website should be generating more leads
- Want practical advice rather than a generic automated report
