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Blog & News - Social Media Marketing

Label: Social Media Marketing

Why it's Important to Manage your Social Media

In our last poll we asked our e-news subscribers, ‘How do you manage your social media?’ The answers were 50% random or ad hoc, 32% regular and planned and 17% not relevant don’t do. Assessing the results, we look into whether social media is relevant for B2B and B2C, the importance of having a strategy and why it’s important for the customer or potential customer.

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Social Media, Social Media Marketing

6 of the best companies to follow on social media

Social media is great for companies to express a bit of a fun side, life shouldn't be taken too seriously and this is what these companies do to great effect! These aren't the companies that have the highest followers/likes, these are the ones that understand their target market and do things a bit differently, to great effect.   

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Social Media, Paddy Power, Tesco Mobile, Nandos, Greggs, Starbucks, Social Media Marketing

7 social media myths you should ignore

Social media is an essential tool for most modern day marketers, it's something that shouldn't be ignored, but it is something that you should approach with a plan. Many people think that they will find instant success for little effort with social media, it's simply not true, it's just another arrow in your quiver.

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Social Media, Facebook, Twitter, Google+, Marketing, Social Media Marketing, Brand, Followers, Hashtag

Don't let Twitter get you down! - Part 2

Here is where I go through tweeting, probably something that may be the most daunting to a lot of you.  There's a lot of jargon and rules that go with tweets, but once you understand what goes where and why, it becomes Childs play!  

What and why do we us hash tags? - This is a hash tag- #. Simple enough isn't it, but why do we use them on Twitter. When you place a hash tag before a keyword or phrase (phrases that follow a hash tag, don't have spaces e.g. #throwbackthursday), that keyword or phrase are then easy to search for in the Twitter search bar. If you click on that word or phrase, it will show you who else has used that hash tag in their tweet.  Hash tags tend to give your post extra reach, as other users who do not follow you can see the tweet. This leads me on to trends and trending. Best practice with hash tags is to use no more than 2, don't spam!

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Twitter, Trends, Retweets, Favourites, Tweeting, Social Media Marketing, Twitter Marketing

Don't let Twitter get you down! - Part 1

Twitter can be confusing to people not used to using it. Hash tag this, retweet that, trends etc. It can be a new world to those unfamiliar to the social media giant, somewhat daunting, where do you begin? I agree, when you look at it from the outside (like I did at the beginning), without prior contact  you may think it's more hassle than it's worth for your business, well you're wrong.  Here are some stats fired at you at supersonic speed:

  • Twitter users are 3 times more likely to follow companies on Twitter than they are on Facebook.
  • 67% of Twitter users are more likely to buy from companies they follow on Twitter.
  • 90% of twitter users say they follow businesses on Twitter to get discounts and promos.
  • 85% of followers feel more connected to small companies after following them.
  • 70% of small businesses are on Twitter.
  • You get the idea, I won't bombard you with facts and figures, Twitter=Good for Business! Now that I have(hopefully) converted you to an advocate. Where do you being with your Twitter journey, well this guide will help!

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Twitter, Username, Social Media, Social Media Marketing, Twitter Marketing, Connected