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Blog & News - Social Media

Label: Social Media

Why it's Important to Manage your Social Media

In our last poll we asked our e-news subscribers, ‘How do you manage your social media?’ The answers were 50% random or ad hoc, 32% regular and planned and 17% not relevant don’t do. Assessing the results, we look into whether social media is relevant for B2B and B2C, the importance of having a strategy and why it’s important for the customer or potential customer.

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Social Media, Social Media Marketing

5 of the best social media campaigns mocking #Bendgate

As you may have noticed recently, Apple released the iPhone 6 and 6 plus. A joyous occasion for many apple fan boys (and girls) and a way for Apple to deflect some of the attention away from the celebrity nude pictures leaked from Apple's "secure" iCloud. Not only did Apple contradict their previous mocking statements over Samsungs bigger smartphones with the plus, they produced a product that apparently bends in people's pockets.

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Social Media, Twitter, Iphone 6, Iphone 6 Plus, #bendgate, Kit-kat, Pringles, Lg, Samsung Galaxy, Youtube

6 of the best companies to follow on social media

Social media is great for companies to express a bit of a fun side, life shouldn't be taken too seriously and this is what these companies do to great effect! These aren't the companies that have the highest followers/likes, these are the ones that understand their target market and do things a bit differently, to great effect.   

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Social Media, Paddy Power, Tesco Mobile, Nandos, Greggs, Starbucks, Social Media Marketing

7 social media myths you should ignore

Social media is an essential tool for most modern day marketers, it's something that shouldn't be ignored, but it is something that you should approach with a plan. Many people think that they will find instant success for little effort with social media, it's simply not true, it's just another arrow in your quiver.

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Social Media, Facebook, Twitter, Google+, Marketing, Social Media Marketing, Brand, Followers, Hashtag

Don't let Twitter get you down! - Part 3

Your Twitter strategy is really important, you need a clear plan in place before you begin any marketing campaign and it's the same with Twitter.

Set SMART objectives

SMART objectives are Specific, Measurable, Attainable, Realistic and Time bound. Make sure that you set some SMART objectives before you begin with your Twitter campaign, otherwise you will never be working towards something, this may affect your motivation and result in a Twitter strategy with no real direction.

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Social Media, Twitter, Smart, Followers, Content, Cta, Analysis

Don't let Twitter get you down! - Part 2

Here is where I go through tweeting, probably something that may be the most daunting to a lot of you.  There's a lot of jargon and rules that go with tweets, but once you understand what goes where and why, it becomes Childs play!  

What and why do we us hash tags? - This is a hash tag- #. Simple enough isn't it, but why do we use them on Twitter. When you place a hash tag before a keyword or phrase (phrases that follow a hash tag, don't have spaces e.g. #throwbackthursday), that keyword or phrase are then easy to search for in the Twitter search bar. If you click on that word or phrase, it will show you who else has used that hash tag in their tweet.  Hash tags tend to give your post extra reach, as other users who do not follow you can see the tweet. This leads me on to trends and trending. Best practice with hash tags is to use no more than 2, don't spam!

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Twitter, Trends, Retweets, Favourites, Tweeting, Social Media Marketing, Twitter Marketing

Don't let Twitter get you down! - Part 1

Twitter can be confusing to people not used to using it. Hash tag this, retweet that, trends etc. It can be a new world to those unfamiliar to the social media giant, somewhat daunting, where do you begin? I agree, when you look at it from the outside (like I did at the beginning), without prior contact  you may think it's more hassle than it's worth for your business, well you're wrong.  Here are some stats fired at you at supersonic speed:

  • Twitter users are 3 times more likely to follow companies on Twitter than they are on Facebook.
  • 67% of Twitter users are more likely to buy from companies they follow on Twitter.
  • 90% of twitter users say they follow businesses on Twitter to get discounts and promos.
  • 85% of followers feel more connected to small companies after following them.
  • 70% of small businesses are on Twitter.
  • You get the idea, I won't bombard you with facts and figures, Twitter=Good for Business! Now that I have(hopefully) converted you to an advocate. Where do you being with your Twitter journey, well this guide will help!

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Twitter, Username, Social Media, Social Media Marketing, Twitter Marketing, Connected

Outsourcing vs. In-house Marketing: What's right for your company

With the pace at which marketing changes, as a marketer you have to adapt very quickly to match changing trends. There's a lot to consider, I like to imagine a person spinning plates, rushing from one to another, sweating profusely. Trying to manage SEO, PPC, web development, PR, social media, blogs, branding, design, print media (the list goes on), all at once is a very hard task to undertake, one that should not be taken light heartedly. The debate is, do you manage all this in-house or do you outsource the work? There is no straight answer, there are a number of variables to consider, no one company's situation is the same and what works well for one may not work well for another! We are going to try and help you reach a decision, in the least biased way possible, highlighting the benefits and pitfalls of both, when compared to different variables of your business!

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Marketing, Outsourced Marketing, In-house Marketing, Seo, Ppc, Social Media, Content, Blogs, Cost, Size Of Company, Adwords, Marketers, Business

9 reasons your business should utilise social media

Social media, since its conceptualisation, has skyrocketed to be as important to some people as breathing, with a staggering average of 13 minutes an hour being spent checking it in the UK. As a business, if you’re not taking advantage of some form of social media, then you’re missing out a key element of your online marketing strategy. Not convinced? Here are a few more statistics to mull over:

  • There are 1.4 Billion users on Facebook, 500 Million+ on Twitter, 500 Million+ on Google +, 238 Million+ on LinkedIn and 130 Million+ users on Instagram. Not only this, YouTube receives 1 Billion unique monthly visitors.
  • 4.2 billion People access social media via a mobile device.
  • The leads that social media generates is almost double that of leads generated by trade shows, mail, ppc, and telemarketing.
  • 46% of web users say social media is key to making purchase decisions.
  • 80% of customers prefer to connect with brands via Facebook.
  • 70% of marketers have successfully gained new customers from the use of Facebook

These stats might be nice to look at, but I’m sure you want the reasoning as to why so many businesses and marketers are utilising social media. Well here are 9 for your deliberation:

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Social Media, Seo, Marketing, Business, Brand Awareness, Brand Loyalty, Word-of-mouth, Engagement, Mobile, Market Research, Facebook, Twitter, Linkedin, Youtube, Communication, Google+, Instagram1 Comment