I briefly touched on the recent Google Panda update in my last blog, so I thought I'd give you a better insight into what's changed and how this will affect your website performance.
Google rolled out Panda 4.0 in May of this year, but what is Google Panda? Well, Google Panda is an algorithm Google uses to rank websites, ranking higher quality sites and improving overall user experience. So what's changed and how will this affect your SERP (search engine ranking performance). Well, the update is mostly centred around having quality and original content on your website, but there are other areas that it has affected.