Call the Marketing Team here at Keane Creative

For ideas on how to support you as you grow your business.

Blog & News - Plan

Label: Plan

Planning a Marketing Budget with your End Goals in Mind

Investing in your marketing communications is vital to achieving your business strategy and we often say you should plan a marketing budget with your end goals in mind. Spending time and effort considering what to spend your money on is of the utmost importance. But just ‘How much should I spend on communication?’ I hear you ask. You may also be asking yourself, ‘How do I set a marketing plan? How do I determine which types of marketing channels to use?’ These are all important questions and whether you are a new business starting out with a small budget or you are a large company with a bigger budget, it is important to get your questions answered by marketing professionals. 

Read Article

Marketing Agency Yorkshire, Marketing Agency Doncaster, Marketing Agency Sheffield, Marketing Agency, Marketing Budget, Marketing Plan

The Good, the Bad and the Ugly (Re-branded logos)

Google  With the news recently that Google have made the “drastic” change of shifting the letter “g” one pixel to the right, and the letter “l” one pixel down and to the right, I began to think about what makes a good logo.

A good logo should be and do a number of things, and do them well.

It’s the first port of call for clients and consumers, so it needs to communicate your brand values over in an effective way. An effective logo is one that people immediately recognise, brand awareness is essential for many companies, you ideally want your company in the mind of your audience as much as possible, you want people to walk down the street, see your logo and immediately recognise that that’s your company. It helps to differentiate your brand in a sea of company identities. A logo should be simple, relevant, memorable, versatile, and timeless. You want your logo to stand the test of time, not have to change it every couple of years because it’s dated, it costs money and at the end of the day you want your logo to be constant, something that stays the same and that people recognise.

Read Article

Logo, Brand Awareness, Pepsi, Gap, Apple, Kfc, Fedex, Keane Creative, Coca-cola, Mastercard, Animal Planet, The Sci-fi Channel, Marketing, Re-brand, Google3 Comments

Thinking with the end in mind

You may have a company that is just starting up, you may have a company that is well established but needs a new marketing campaign. Whatever your experience with business, marketing or marketing agencies, we see the same problems crop up with many companies that contact us. They simply don’t have an end game in mind, they think “We probably should be doing some kind of marketing” but haven’t got a plan in mind. Here are a few that we frequently see:

  • They don’t have any concrete objectives or goals they want to achieve at the end.
  • They don’t know what their budget is (or any idea of a realistic budget in mind).
  • They don’t have a time scale.
  • Their expectations may be too high for the amount of time and money they are willing to spend.

Now, this is not me griping about clients, and complaining about working, we love what we do (although sighs are frequently echoed around the office). This is just a little guide that will (with any luck) help companies utilise marketing agencies to their full capability and help grease the wheels to a mutually beneficial relationship. At the end of the day marketers are happiest when their client is happy!

Read Article

Smart, Smart Objectives, Goals, Smart Goals, Budget, Plan, Strategy, Communication, Test, Measure, Research, End, Marketing, Business, Marketing Agency