Investing in your marketing communications is vital to achieving your business strategy and we often say you should plan a marketing budget with your end goals in mind. Spending time and effort considering what to spend your money on is of the utmost importance. But just ‘How much should I spend on communication?’ I hear you ask. You may also be asking yourself, ‘How do I set a marketing plan? How do I determine which types of marketing channels to use?’ These are all important questions and whether you are a new business starting out with a small budget or you are a large company with a bigger budget, it is important to get your questions answered by marketing professionals.