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Blog & News - Marketing

Label: Marketing

I might as well do it myself?

Do you ever think, “I might as well do it myself” when you are using a marketing agency and they are not delivering? Here we talk about how to ensure you get the most from your Marketing partner.

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Communication, Outsourced Marketing, Agency

Why it's Important to Manage your Social Media

In our last poll we asked our e-news subscribers, ‘How do you manage your social media?’ The answers were 50% random or ad hoc, 32% regular and planned and 17% not relevant don’t do. Assessing the results, we look into whether social media is relevant for B2B and B2C, the importance of having a strategy and why it’s important for the customer or potential customer.

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Social Media, Social Media Marketing

Keane Creative Open Event

We celebrated the launch of our new, state of the art offices with colleagues, clients and business people from across the region.

These included a wide variety of sectors: Manufacturing, Charities, Video Producers, Certification Body and an Electrical Wholesaler, to name but a few.

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Doncaster Marketing Agency, South Yorkshire Marketing Agency, Yorkshire Marketing Agency

Doncaster Knights Convert to Keane

PRESS RELEASE

DATE: 29th January 2016

Keane Creative, a leading Doncaster marketing agency, enjoyed a double celebration -the launch of its new offices and securing its latest new account, Doncaster Knights and its venue Castle Park.

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Doncaster Marketing Agency, Yorkshire Marketing Agency, South Yorkshire Marketing Agency, Agency Open Event, Marketing Agency Open Event, Growth In Doncaster Agency

Planning a Marketing Budget with your End Goals in Mind

Investing in your marketing communications is vital to achieving your business strategy and we often say you should plan a marketing budget with your end goals in mind. Spending time and effort considering what to spend your money on is of the utmost importance. But just ‘How much should I spend on communication?’ I hear you ask. You may also be asking yourself, ‘How do I set a marketing plan? How do I determine which types of marketing channels to use?’ These are all important questions and whether you are a new business starting out with a small budget or you are a large company with a bigger budget, it is important to get your questions answered by marketing professionals. 

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Marketing Agency Yorkshire, Marketing Agency Doncaster, Marketing Agency Sheffield, Marketing Agency, Marketing Budget, Marketing Plan

6 of the best companies to follow on social media

Social media is great for companies to express a bit of a fun side, life shouldn't be taken too seriously and this is what these companies do to great effect! These aren't the companies that have the highest followers/likes, these are the ones that understand their target market and do things a bit differently, to great effect.   

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Social Media, Paddy Power, Tesco Mobile, Nandos, Greggs, Starbucks, Social Media Marketing

7 social media myths you should ignore

Social media is an essential tool for most modern day marketers, it's something that shouldn't be ignored, but it is something that you should approach with a plan. Many people think that they will find instant success for little effort with social media, it's simply not true, it's just another arrow in your quiver.

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Social Media, Facebook, Twitter, Google+, Marketing, Social Media Marketing, Brand, Followers, Hashtag

The Growth Voucher

£2,000 off of your marketing bill!

Seems way too good to be true doesn't it, well it isn't.As part of a Government scheme, small businesses can get 50% off their marketing cost when they spend up to £4,000, so spend £4,000 and over and you'll get £2,000 off your bill (spend £2,000 you'll get £1,000 off, you get the idea!).

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Growth Voucher, Onine Marketing, Marketing,

Don't let Twitter get you down! - Part 2

Here is where I go through tweeting, probably something that may be the most daunting to a lot of you.  There's a lot of jargon and rules that go with tweets, but once you understand what goes where and why, it becomes Childs play!  

What and why do we us hash tags? - This is a hash tag- #. Simple enough isn't it, but why do we use them on Twitter. When you place a hash tag before a keyword or phrase (phrases that follow a hash tag, don't have spaces e.g. #throwbackthursday), that keyword or phrase are then easy to search for in the Twitter search bar. If you click on that word or phrase, it will show you who else has used that hash tag in their tweet.  Hash tags tend to give your post extra reach, as other users who do not follow you can see the tweet. This leads me on to trends and trending. Best practice with hash tags is to use no more than 2, don't spam!

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Twitter, Trends, Retweets, Favourites, Tweeting, Social Media Marketing, Twitter Marketing

Don't let Twitter get you down! - Part 1

Twitter can be confusing to people not used to using it. Hash tag this, retweet that, trends etc. It can be a new world to those unfamiliar to the social media giant, somewhat daunting, where do you begin? I agree, when you look at it from the outside (like I did at the beginning), without prior contact  you may think it's more hassle than it's worth for your business, well you're wrong.  Here are some stats fired at you at supersonic speed:

  • Twitter users are 3 times more likely to follow companies on Twitter than they are on Facebook.
  • 67% of Twitter users are more likely to buy from companies they follow on Twitter.
  • 90% of twitter users say they follow businesses on Twitter to get discounts and promos.
  • 85% of followers feel more connected to small companies after following them.
  • 70% of small businesses are on Twitter.
  • You get the idea, I won't bombard you with facts and figures, Twitter=Good for Business! Now that I have(hopefully) converted you to an advocate. Where do you being with your Twitter journey, well this guide will help!

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Twitter, Username, Social Media, Social Media Marketing, Twitter Marketing, Connected