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Blog & News - Google

Label: Google

10 of the coolest Google Easter eggs

You might not know this, but there are certain phrases that you can type into your Google search that will throw up some slightly odd, but very cool results. Here is a list of the coolest Google Easter eggs for you to search

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Google, Pacman, Atari, Breakout, Easter Eggs, Kevin Bacon, What Does The Fox Say, Zerg Rush, Google 1998, Beam Me Up Scotty, Blink Html

7 social media myths you should ignore

Social media is an essential tool for most modern day marketers, it's something that shouldn't be ignored, but it is something that you should approach with a plan. Many people think that they will find instant success for little effort with social media, it's simply not true, it's just another arrow in your quiver.

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Social Media, Facebook, Twitter, Google+, Marketing, Social Media Marketing, Brand, Followers, Hashtag

Google Pigeon increases businesses visibility in directories

So on the 24th of July, Google rolled out another new algorithm update, this time affecting local searches.  The algorithm update, aptly nicknamed "Pigeon"  by Search Engine Land, has been created to give more accurate searches for local businesses, giving businesses better visibility in organic search. So why has this update happened?

Well, local listings will now be set out in the results section, similar to where you'd expect a website to be, with less favouritism being placed on "Google my business". There has been a lot of speculation over why Google have released this update, most believe that it was due to Google's own directory "My Business" appearing higher in Google rankings than other online directories, even when people include the directory in with the search of the business.  This was commonly known as the "Yelp problem" as Yelp noticed that there search prominence had dropped with the integration of Google places in 2012, it was thought that Google may be manipulating rankings so Google places appeared higher (bad Google).   

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Google, Pigeon, Update, Algorithm, Seo

5 ways take advantage of the Panda 4.0 update

I briefly touched on the recent Google Panda update in my last blog, so I thought I'd give you a better insight into what's changed and how this will affect your website performance.

Google rolled out Panda 4.0 in May of this year, but what is Google Panda? Well, Google Panda is an algorithm Google uses to rank websites, ranking higher quality sites and improving overall user experience. So what's changed and how will this affect your SERP (search engine ranking performance). Well, the update is mostly centred around having quality and original content on your website, but there are other areas that it has affected.

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Google, Panda, Seo, Serp, Update, Search Engine1 Comment

The Dark Side of SEO: 6 Black Hat Techniques to Avoid

What is a black hat technique? Well there are two types of techniques when trying to improve your search engine rankings. If we use a star wars analogy white hat techniques are the light side, ways of improving your search engine rankings while adhering to search engine rules/policies and focusing on a good user experience. Black hat techniques are the dark side, ways of improving search engine rankings in an unethical manner, often breaking search engine rules and not focusing on the user's experience because you are trying to manipulate website rankings.

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Seo, Black Hat, Dark Side, Google, Search Engine, Rankings1 Comment

The Good, the Bad and the Ugly (Re-branded logos)

Google  With the news recently that Google have made the “drastic” change of shifting the letter “g” one pixel to the right, and the letter “l” one pixel down and to the right, I began to think about what makes a good logo.

A good logo should be and do a number of things, and do them well.

It’s the first port of call for clients and consumers, so it needs to communicate your brand values over in an effective way. An effective logo is one that people immediately recognise, brand awareness is essential for many companies, you ideally want your company in the mind of your audience as much as possible, you want people to walk down the street, see your logo and immediately recognise that that’s your company. It helps to differentiate your brand in a sea of company identities. A logo should be simple, relevant, memorable, versatile, and timeless. You want your logo to stand the test of time, not have to change it every couple of years because it’s dated, it costs money and at the end of the day you want your logo to be constant, something that stays the same and that people recognise.

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Logo, Brand Awareness, Pepsi, Gap, Apple, Kfc, Fedex, Keane Creative, Coca-cola, Mastercard, Animal Planet, The Sci-fi Channel, Marketing, Re-brand, Google3 Comments

9 reasons your business should utilise social media

Social media, since its conceptualisation, has skyrocketed to be as important to some people as breathing, with a staggering average of 13 minutes an hour being spent checking it in the UK. As a business, if you’re not taking advantage of some form of social media, then you’re missing out a key element of your online marketing strategy. Not convinced? Here are a few more statistics to mull over:

  • There are 1.4 Billion users on Facebook, 500 Million+ on Twitter, 500 Million+ on Google +, 238 Million+ on LinkedIn and 130 Million+ users on Instagram. Not only this, YouTube receives 1 Billion unique monthly visitors.
  • 4.2 billion People access social media via a mobile device.
  • The leads that social media generates is almost double that of leads generated by trade shows, mail, ppc, and telemarketing.
  • 46% of web users say social media is key to making purchase decisions.
  • 80% of customers prefer to connect with brands via Facebook.
  • 70% of marketers have successfully gained new customers from the use of Facebook

These stats might be nice to look at, but I’m sure you want the reasoning as to why so many businesses and marketers are utilising social media. Well here are 9 for your deliberation:

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Social Media, Seo, Marketing, Business, Brand Awareness, Brand Loyalty, Word-of-mouth, Engagement, Mobile, Market Research, Facebook, Twitter, Linkedin, Youtube, Communication, Google+, Instagram1 Comment