Blog & News - Communication

Do you ever think, “I might as well do it myself” when you are using a marketing agency and they are not delivering? Here we talk about how to ensure you get the most from your Marketing partner.

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You may have a company that is just starting up, you may have a company that is well established but needs a new marketing campaign. Whatever your experience with business, marketing or marketing agencies, we see the same problems crop up with many companies that contact us. They simply don’t have an end game in mind, they think “We probably should be doing some kind of marketing” but haven’t got a plan in mind. Here are a few that we frequently see:

• They don’t have any concrete objectives or goals they want to achieve at the end.
• They don’t know what their budget is (or any idea of a realistic budget in mind).
• They don’t have a time scale.
• Their expectations may be too high for the amount of time and money they are willing to spend.

Now, this is not me griping about clients, and complaining about working, we love what we do (although sighs are frequently echoed around the office). This is just a little guide that will (with any luck) help companies utilise marketing agencies to their full capability and help grease the wheels to a mutually beneficial relationship. At the end of the day marketers are happiest when their client is happy!

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Social media, since its conceptualisation, has skyrocketed to be as important to some people as breathing, with a staggering average of 13 minutes an hour being spent checking it in the UK. As a business, if you’re not taking advantage of some form of social media, then you’re missing out a key element of your online marketing strategy. Not convinced? Here are a few more statistics to mull over:

• There are 1.4 Billion users on Facebook, 500 Million+ on Twitter, 500 Million+ on Google +, 238 Million+ on LinkedIn and 130 Million+ users on Instagram. Not only this, YouTube receives 1 Billion unique monthly visitors.
• 4.2 billion People access social media via a mobile device.
• The leads that social media generates is almost double that of leads generated by trade shows, mail, ppc, and telemarketing.
• 46% of web users say social media is key to making purchase decisions.
• 80% of customers prefer to connect with brands via Facebook.
• 70% of marketers have successfully gained new customers from the use of Facebook

These stats might be nice to look at, but I’m sure you want the reasoning as to why so many businesses and marketers are utilising social media. Well here are 9 for your deliberation:

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