With the pace at which marketing changes, as a marketer you have to adapt very quickly to match changing trends. There's a lot to consider, I like to imagine a person spinning plates, rushing from one to another, sweating profusely. Trying to manage SEO, PPC, web development, PR, social media, blogs, branding, design, print media (the list goes on), all at once is a very hard task to undertake, one that should not be taken light heartedly. The debate is, do you manage all this in-house or do you outsource the work? There is no straight answer, there are a number of variables to consider, no one company's situation is the same and what works well for one may not work well for another! We are going to try and help you reach a decision, in the least biased way possible, highlighting the benefits and pitfalls of both, when compared to different variables of your business!