Call the Marketing Team here at Keane Creative

For ideas on how to support you as you grow your business.

Blog & News - Budget

Label: Budget

Planning a Marketing Budget with your End Goals in Mind

Investing in your marketing communications is vital to achieving your business strategy and we often say you should plan a marketing budget with your end goals in mind. Spending time and effort considering what to spend your money on is of the utmost importance. But just ‘How much should I spend on communication?’ I hear you ask. You may also be asking yourself, ‘How do I set a marketing plan? How do I determine which types of marketing channels to use?’ These are all important questions and whether you are a new business starting out with a small budget or you are a large company with a bigger budget, it is important to get your questions answered by marketing professionals. 

Read Article

Marketing Agency Yorkshire, Marketing Agency Doncaster, Marketing Agency Sheffield, Marketing Agency, Marketing Budget, Marketing Plan

Thinking with the end in mind

You may have a company that is just starting up, you may have a company that is well established but needs a new marketing campaign. Whatever your experience with business, marketing or marketing agencies, we see the same problems crop up with many companies that contact us. They simply don’t have an end game in mind, they think “We probably should be doing some kind of marketing” but haven’t got a plan in mind. Here are a few that we frequently see:

  • They don’t have any concrete objectives or goals they want to achieve at the end.
  • They don’t know what their budget is (or any idea of a realistic budget in mind).
  • They don’t have a time scale.
  • Their expectations may be too high for the amount of time and money they are willing to spend.

Now, this is not me griping about clients, and complaining about working, we love what we do (although sighs are frequently echoed around the office). This is just a little guide that will (with any luck) help companies utilise marketing agencies to their full capability and help grease the wheels to a mutually beneficial relationship. At the end of the day marketers are happiest when their client is happy!

Read Article

Smart, Smart Objectives, Goals, Smart Goals, Budget, Plan, Strategy, Communication, Test, Measure, Research, End, Marketing, Business, Marketing Agency