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Blog & News - Brand

Label: Brand

7 social media myths you should ignore

Social media is an essential tool for most modern day marketers, it's something that shouldn't be ignored, but it is something that you should approach with a plan. Many people think that they will find instant success for little effort with social media, it's simply not true, it's just another arrow in your quiver.

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Social Media, Facebook, Twitter, Google+, Marketing, Social Media Marketing, Brand, Followers, Hashtag

The Psychology of Branding

Don't worry we're not talking about brands delving into your minds, uncovering your deepest darkest thoughts. Like in batman forever where the Riddler (Jim Carrey) is extracting the thoughts of his victims through the TV (although the way people, myself included, become zombified watching TV it's not far from the truth).

Before you reach for your bat cape (don't be embarrassed, I have one too), it's not at all as sci-fi and sinister, rather a way of understanding consumer behaviour to ensure your brand expresses the ideals and values that you uphold and want others to associate with your brand. There is much to think about when you consider the psychological implications of branding across a number of different factors, from logo design, to advertisements, to press releases etc, much of it as a consumer you wouldn't even consciously think about when purchasing. A lot of purchasing behaviour is attributed to subconscious decisions that occur without you realising.  Here are a few psychological factors to consider when thinking about branding:

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Psychology, Branding, Colour, Fonts, Consistency, Social Groups, Marketing Psychology, Marketing, Marketing Blog

The Good, the Bad and the Ugly (Re-branded logos)

Google  With the news recently that Google have made the “drastic” change of shifting the letter “g” one pixel to the right, and the letter “l” one pixel down and to the right, I began to think about what makes a good logo.

A good logo should be and do a number of things, and do them well.

It’s the first port of call for clients and consumers, so it needs to communicate your brand values over in an effective way. An effective logo is one that people immediately recognise, brand awareness is essential for many companies, you ideally want your company in the mind of your audience as much as possible, you want people to walk down the street, see your logo and immediately recognise that that’s your company. It helps to differentiate your brand in a sea of company identities. A logo should be simple, relevant, memorable, versatile, and timeless. You want your logo to stand the test of time, not have to change it every couple of years because it’s dated, it costs money and at the end of the day you want your logo to be constant, something that stays the same and that people recognise.

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Logo, Brand Awareness, Pepsi, Gap, Apple, Kfc, Fedex, Keane Creative, Coca-cola, Mastercard, Animal Planet, The Sci-fi Channel, Marketing, Re-brand, Google3 Comments

9 reasons your business should utilise social media

Social media, since its conceptualisation, has skyrocketed to be as important to some people as breathing, with a staggering average of 13 minutes an hour being spent checking it in the UK. As a business, if you’re not taking advantage of some form of social media, then you’re missing out a key element of your online marketing strategy. Not convinced? Here are a few more statistics to mull over:

  • There are 1.4 Billion users on Facebook, 500 Million+ on Twitter, 500 Million+ on Google +, 238 Million+ on LinkedIn and 130 Million+ users on Instagram. Not only this, YouTube receives 1 Billion unique monthly visitors.
  • 4.2 billion People access social media via a mobile device.
  • The leads that social media generates is almost double that of leads generated by trade shows, mail, ppc, and telemarketing.
  • 46% of web users say social media is key to making purchase decisions.
  • 80% of customers prefer to connect with brands via Facebook.
  • 70% of marketers have successfully gained new customers from the use of Facebook

These stats might be nice to look at, but I’m sure you want the reasoning as to why so many businesses and marketers are utilising social media. Well here are 9 for your deliberation:

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Social Media, Seo, Marketing, Business, Brand Awareness, Brand Loyalty, Word-of-mouth, Engagement, Mobile, Market Research, Facebook, Twitter, Linkedin, Youtube, Communication, Google+, Instagram1 Comment