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Why every business should have a mobile responsive website

In our last poll we asked you, ‘which device do you use most to browse the web?’ We had an overwhelming response.

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So why is this important to me and my business?

How your audience browses your company site should be pretty important to you. And if your site is not responsive then it will be pretty difficult for them to view it on a mobile or tablet device with ease. This not only causes a pain in the neck to users but can also lead to a loss for your business.

Here are some of the critical reasons why your website needs to be responsive:

1) Cost effective
There are two widely used methods of web design, responsive design and mobile templates.

Responsive design requires one website, which is coded to adapt to screens of all sizes, whatever the device and orientation and therefore is much more cost effective as you only have to pay for one website.

A mobile template is a separate entity which requires a second site for mobile or subdomain. Mobile templates are also built for each screen size, this can cause problems.

2) Mobile usage is rocketing
As our poll concludes, mobile usage is the most popular device for browsing the internet. This increase in mobile usage is mainly down to UK adults owning a smartphone rising from 39 to 66 per cent in 2015.

3) Positive user experience
According to Google’s Think Insights if a user lands on your web page and struggles to find what they need or gets frustrated by the usability then there’s a 60% chance that the user will leave the page, which makes it more likely that they will go to a competitor’s site.

4) Blogging and social media activities
If you use social media and blogging as part of your inbound marketing strategy, then you’re going to see an increase in mobile traffic. However if your audience are viewing a desktop site on a mobile device this means poor usability and you will experience high bounce rates and a frustrated audience, which means your clients could be going elsewhere!

5) Responsive design is preferred by SEO

Having a web responsive design makes it easier for Google bot to crawl the website and reduces the chance of onsite SEO errors. Therefore responsive sites perform better and are easier to maintain than two separate URL’s. Google now uses the mobile responsive capability of a site as a ranking factor.

6) A speedy responsive website is key
Fast loading pages are key to obtaining readers. According to Google Pagespeed Developers, it should take one to two seconds for a page to load. This is not really possible when loading a desktop site on a mobile device. When a user has to wait too long for a website to load, then this will lead to users dropping off the site.

7) Responsive changes to future devices
A benefit of using responsive design is that the site adapts to screen size and not to the device. This means that the viewer can always see your site whichever device they are using. So, when viewed on future devices such as glasses, watches etc., your site will still look great.

What do you think about responsive design? Is this something you have implemented already? Do you need more advice about how a mobile responsive site can benefit you? Please let us know by commenting below or calling us on 01302 276 767

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Article by Keane Creative

Mobile Responsive, Responsive Site, Mobile Site, Cost Effective Site

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