#Mobilegeddon is something I’ve seen trending on Twitter for a few weeks now, but what is “Mobilegeddon”? Let me elaborate.
“Mobilegeddon” is a rather grandiose name linked to the fact Google have announced a major update to one of their search algorithms, this update will happen on the 21st of April, and will incorporate mobile friendliness as a ranking signal, having a significant impact on search engine results. What is odd however is the announcement, when Google normally release an algorithm update they don’t announce it, the only way people know is if their website takes a hit, the fact that Google have announced it suggests to me that this update is going to be a big deal.
It’s not surprising that this update is taking place, Google have long been advocates of websites being mobile responsive, smartphones and tablets have been around for nearly a decade, and a large majority of internet searches take place using a smartphone or a tablet, in fact 80% of people now search online using a smartphone, so it makes sense that your website is responsive.
I’ve probably jumped ahead of myself a little bit, I apologise, you’re probably wondering what a responsive website is? A responsive website is one that adapts to the device a person is using, from desktop computers to smartphones and tablets. This doesn’t just mean that your website scales to fit other devices, it means the whole experience changes for each device, it may scroll a different way, have a different layout, different navigation etc. Google have long pushed user experience as a key tool to rank websites, a website should be as enjoyable to use on a mobile device as it is to use on a desktop.
What does this mean for your website?
If you don’t know if your website is responsive you can check here. If it is mobile friendly, then great, there is no need to worry. If it isn’t then there may be an issue, how big an issue I am unsure, when Google release updates it’s normally a wait and see moment, adapting to any penalties that may have affected your website. This one is a little different, as I’ve already mentioned, Google don’t normally release details of what an update will affect and when it will be updated, which gives me reason to believe that this update may heavily affect those websites that aren’t mobile-friendly.