Call the Marketing Team here at Keane Creative

For ideas on how to support you as you grow your business.

Blog & News

6 of the best companies to follow on social media

Social media is great for companies to express a bit of a fun side, life shouldn't be taken too seriously and this is what these companies do to great effect! These aren't the companies that have the highest followers/likes, these are the ones that understand their target market and do things a bit differently, to great effect.   

Read Article

Social Media, Paddy Power, Tesco Mobile, Nandos, Greggs, Starbucks, Social Media Marketing

Why you shouldn't use Wordpress for your business website!

You may be thinking of having a website designed and developed, that's great, a website is a fantastic face for your company. By now you've probably been doing your research on agencies offering website design, development and by now you'll have seen all the fantastic ads enticing you in with promises of a creative, responsive Wordpress website for less than £400, that seems like a great deal right? Well before you sign up, you should maybe ask yourself why Wordpress websites or any open source websites are that cheap to develop? Well I'll tell you!

Read Article

Wordpress, Open Source, Website, Website Design, Seo, Bespoke, Bespoke Website, Custom Website2 Comments

10 of the coolest Google Easter eggs

You might not know this, but there are certain phrases that you can type into your Google search that will throw up some slightly odd, but very cool results. Here is a list of the coolest Google Easter eggs for you to search

Read Article

Google, Pacman, Atari, Breakout, Easter Eggs, Kevin Bacon, What Does The Fox Say, Zerg Rush, Google 1998, Beam Me Up Scotty, Blink Html

7 social media myths you should ignore

Social media is an essential tool for most modern day marketers, it's something that shouldn't be ignored, but it is something that you should approach with a plan. Many people think that they will find instant success for little effort with social media, it's simply not true, it's just another arrow in your quiver.

Read Article

Social Media, Facebook, Twitter, Google+, Marketing, Social Media Marketing, Brand, Followers, Hashtag

Google Pigeon increases businesses visibility in directories

So on the 24th of July, Google rolled out another new algorithm update, this time affecting local searches.  The algorithm update, aptly nicknamed "Pigeon"  by Search Engine Land, has been created to give more accurate searches for local businesses, giving businesses better visibility in organic search. So why has this update happened?

Well, local listings will now be set out in the results section, similar to where you'd expect a website to be, with less favouritism being placed on "Google my business". There has been a lot of speculation over why Google have released this update, most believe that it was due to Google's own directory "My Business" appearing higher in Google rankings than other online directories, even when people include the directory in with the search of the business.  This was commonly known as the "Yelp problem" as Yelp noticed that there search prominence had dropped with the integration of Google places in 2012, it was thought that Google may be manipulating rankings so Google places appeared higher (bad Google).   

Read Article

Google, Pigeon, Update, Algorithm, Seo

5 ways take advantage of the Panda 4.0 update

I briefly touched on the recent Google Panda update in my last blog, so I thought I'd give you a better insight into what's changed and how this will affect your website performance.

Google rolled out Panda 4.0 in May of this year, but what is Google Panda? Well, Google Panda is an algorithm Google uses to rank websites, ranking higher quality sites and improving overall user experience. So what's changed and how will this affect your SERP (search engine ranking performance). Well, the update is mostly centred around having quality and original content on your website, but there are other areas that it has affected.

Read Article

Google, Panda, Seo, Serp, Update, Search Engine1 Comment

The Dark Side of SEO: 6 Black Hat Techniques to Avoid

What is a black hat technique? Well there are two types of techniques when trying to improve your search engine rankings. If we use a star wars analogy white hat techniques are the light side, ways of improving your search engine rankings while adhering to search engine rules/policies and focusing on a good user experience. Black hat techniques are the dark side, ways of improving search engine rankings in an unethical manner, often breaking search engine rules and not focusing on the user's experience because you are trying to manipulate website rankings.

Read Article

Seo, Black Hat, Dark Side, Google, Search Engine, Rankings1 Comment

Don't let Twitter get you down! - Part 3

Your Twitter strategy is really important, you need a clear plan in place before you begin any marketing campaign and it's the same with Twitter.

Set SMART objectives

SMART objectives are Specific, Measurable, Attainable, Realistic and Time bound. Make sure that you set some SMART objectives before you begin with your Twitter campaign, otherwise you will never be working towards something, this may affect your motivation and result in a Twitter strategy with no real direction.

Read Article

Social Media, Twitter, Smart, Followers, Content, Cta, Analysis

The Growth Voucher

£2,000 off of your marketing bill!

Seems way too good to be true doesn't it, well it isn't.As part of a Government scheme, small businesses can get 50% off their marketing cost when they spend up to £4,000, so spend £4,000 and over and you'll get £2,000 off your bill (spend £2,000 you'll get £1,000 off, you get the idea!).

Read Article

Growth Voucher, Onine Marketing, Marketing,

Don't let Twitter get you down! - Part 2

Here is where I go through tweeting, probably something that may be the most daunting to a lot of you.  There's a lot of jargon and rules that go with tweets, but once you understand what goes where and why, it becomes Childs play!  

What and why do we us hash tags? - This is a hash tag- #. Simple enough isn't it, but why do we use them on Twitter. When you place a hash tag before a keyword or phrase (phrases that follow a hash tag, don't have spaces e.g. #throwbackthursday), that keyword or phrase are then easy to search for in the Twitter search bar. If you click on that word or phrase, it will show you who else has used that hash tag in their tweet.  Hash tags tend to give your post extra reach, as other users who do not follow you can see the tweet. This leads me on to trends and trending. Best practice with hash tags is to use no more than 2, don't spam!

Read Article

Twitter, Trends, Retweets, Favourites, Tweeting, Social Media Marketing, Twitter Marketing