So on the 24th of July, Google rolled out another new algorithm update, this time affecting local searches. The algorithm update, aptly nicknamed "Pigeon" by Search Engine Land, has been created to give more accurate searches for local businesses, giving businesses better visibility in organic search. So why has this update happened?
Well, local listings will now be set out in the results section, similar to where you'd expect a website to be, with less favouritism being placed on "Google my business". There has been a lot of speculation over why Google have released this update, most believe that it was due to Google's own directory "My Business" appearing higher in Google rankings than other online directories, even when people include the directory in with the search of the business. This was commonly known as the "Yelp problem" as Yelp noticed that there search prominence had dropped with the integration of Google places in 2012, it was thought that Google may be manipulating rankings so Google places appeared higher (bad Google).