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Blog & News

12 Mobile Marketing Facts you can't Ignore!

Smartphones are here to stay, and if you're not utilising marketing techniques tailored to smartphones, you're missing out, here are12 mobile marketing facts you can't ignore!

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The History of SEO {INFOGRAPHIC}

SEO has played a large role in online marketing over the years, we take a look back at over two-decades worth of development since the World Wide Web was created.

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Seo

Is your website mobile friendly? If not you may be penalised

#Mobilegeddon is something I’ve seen trending on Twitter for a few weeks now, but what is “Mobilegeddon”? Let me elaborate.

“Mobilegeddon” is a rather grandiose name linked to the fact Google have announced a major update to one of their search algorithms, this update will happen on the 21st of April, and will incorporate mobile friendliness as a ranking signal, having a significant impact on search engine results. What is odd however is the announcement, when Google normally release an algorithm update they don’t announce it, the only way people know is if their website takes a hit, the fact that Google have announced it suggests to me that this update is going to be a big deal.

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Mobile Responsive

4 Ways to Improve Brand Recognition

Branding is essential in a world saturated by companies competing in the same market sector.  It’s imperative your brand stands out from the competition as brand recognition has a significant impact on buying behaviour.

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Bespoke vs. Open Source Websites

You may have heard the words "bespoke" and "open source" before, but what do they actually mean when dealing with the design of a website? Well, you may have heard the word bespoke before, for example when fitting a new kitchen, it's kind of the same thing when it comes to websites. When you have a bespoke kitchen design, it's a brand new design tailored to you right? It's the same with a website, a bespoke website is a brand new design, with a functionality tailored to your requirements.

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Top Media stories of 2014

2014 has been a crazy year for social media, worldwide we sent 500 million tweets a day, and there's been plenty of good, plenty of bad and plenty of inspirational and as it draws to an end, we look back at the top trends and stories that gripped the social world in 2014.

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Why it's essential to think about smart phones in digital marketing

We live in a technology crazy world, where we find it very hard to be away from our smart phones for more than 10 minutes at a time, in fact research has shown that the average smart phone user checks their phone 9 times an hour, and in some high frequency cases, once every six seconds! We are a culture addicted to them, me included, in fact I've probably checked my phone about 5-6 times while writing this paragraph. But as marketers, this gives us a unique opportunity to reach people where it never used to be possible, everywhere. Literally everywhere, at work, on the bus, walking in the park, sat on the toilet (you get my point); this unique opportunity is something that marketers need to grasp with both hands and run with (if you haven't already).

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Content is King: Why you should invest in content! {INFOGRAPHIC}

Content marketing is a big part of the online world today, and search engine's are rewarding websites that regularly publish good and original content with higher rankings, which in turn helps drives leads. Don't beleive us? Check out these facts!

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Top tips for using Google Adwords

If you have never utilised Pay Per click (PPC) for your business it can seem a little daunting, but don't let this stop you! If you get it right, Adwords can drive a lot of traffic to your website, even with a limited budget, this is the hard part though, getting it right! Often people will attempt to run a PPC campaign without knowing much about Adwords, then they leave it running, forgetting about it and not experimenting, they then complain when they get no leads, visitors or sales from Adwords (what a surprise, right?). But what is PPC?

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5 of the best social media campaigns mocking #Bendgate

As you may have noticed recently, Apple released the iPhone 6 and 6 plus. A joyous occasion for many apple fan boys (and girls) and a way for Apple to deflect some of the attention away from the celebrity nude pictures leaked from Apple's "secure" iCloud. Not only did Apple contradict their previous mocking statements over Samsungs bigger smartphones with the plus, they produced a product that apparently bends in people's pockets.

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Social Media, Twitter, Iphone 6, Iphone 6 Plus, #bendgate, Kit-kat, Pringles, Lg, Samsung Galaxy, Youtube