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Blog & News - Social Media

Category: Social Media

Top Media stories of 2014

2014 has been a crazy year for social media, worldwide we sent 500 million tweets a day, and there's been plenty of good, plenty of bad and plenty of inspirational and as it draws to an end, we look back at the top trends and stories that gripped the social world in 2014.

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5 of the best social media campaigns mocking #Bendgate

As you may have noticed recently, Apple released the iPhone 6 and 6 plus. A joyous occasion for many apple fan boys (and girls) and a way for Apple to deflect some of the attention away from the celebrity nude pictures leaked from Apple's "secure" iCloud. Not only did Apple contradict their previous mocking statements over Samsungs bigger smartphones with the plus, they produced a product that apparently bends in people's pockets.

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Social Media, Twitter, Iphone 6, Iphone 6 Plus, #bendgate, Kit-kat, Pringles, Lg, Samsung Galaxy, Youtube

6 of the best companies to follow on social media

Social media is great for companies to express a bit of a fun side, life shouldn't be taken too seriously and this is what these companies do to great effect! These aren't the companies that have the highest followers/likes, these are the ones that understand their target market and do things a bit differently, to great effect.   

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Social Media, Paddy Power, Tesco Mobile, Nandos, Greggs, Starbucks, Social Media Marketing

Don't let Twitter get you down! - Part 3

Your Twitter strategy is really important, you need a clear plan in place before you begin any marketing campaign and it's the same with Twitter.

Set SMART objectives

SMART objectives are Specific, Measurable, Attainable, Realistic and Time bound. Make sure that you set some SMART objectives before you begin with your Twitter campaign, otherwise you will never be working towards something, this may affect your motivation and result in a Twitter strategy with no real direction.

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Social Media, Twitter, Smart, Followers, Content, Cta, Analysis

Don't let Twitter get you down! - Part 2

Here is where I go through tweeting, probably something that may be the most daunting to a lot of you.  There's a lot of jargon and rules that go with tweets, but once you understand what goes where and why, it becomes Childs play!  

What and why do we us hash tags? - This is a hash tag- #. Simple enough isn't it, but why do we use them on Twitter. When you place a hash tag before a keyword or phrase (phrases that follow a hash tag, don't have spaces e.g. #throwbackthursday), that keyword or phrase are then easy to search for in the Twitter search bar. If you click on that word or phrase, it will show you who else has used that hash tag in their tweet.  Hash tags tend to give your post extra reach, as other users who do not follow you can see the tweet. This leads me on to trends and trending. Best practice with hash tags is to use no more than 2, don't spam!

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Twitter, Trends, Retweets, Favourites, Tweeting, Social Media Marketing, Twitter Marketing

Don't let Twitter get you down! - Part 1

Twitter can be confusing to people not used to using it. Hash tag this, retweet that, trends etc. It can be a new world to those unfamiliar to the social media giant, somewhat daunting, where do you begin? I agree, when you look at it from the outside (like I did at the beginning), without prior contact  you may think it's more hassle than it's worth for your business, well you're wrong.  Here are some stats fired at you at supersonic speed:

  • Twitter users are 3 times more likely to follow companies on Twitter than they are on Facebook.
  • 67% of Twitter users are more likely to buy from companies they follow on Twitter.
  • 90% of twitter users say they follow businesses on Twitter to get discounts and promos.
  • 85% of followers feel more connected to small companies after following them.
  • 70% of small businesses are on Twitter.
  • You get the idea, I won't bombard you with facts and figures, Twitter=Good for Business! Now that I have(hopefully) converted you to an advocate. Where do you being with your Twitter journey, well this guide will help!

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Twitter, Username, Social Media, Social Media Marketing, Twitter Marketing, Connected

9 reasons your business should utilise social media

Social media, since its conceptualisation, has skyrocketed to be as important to some people as breathing, with a staggering average of 13 minutes an hour being spent checking it in the UK. As a business, if you’re not taking advantage of some form of social media, then you’re missing out a key element of your online marketing strategy. Not convinced? Here are a few more statistics to mull over:

  • There are 1.4 Billion users on Facebook, 500 Million+ on Twitter, 500 Million+ on Google +, 238 Million+ on LinkedIn and 130 Million+ users on Instagram. Not only this, YouTube receives 1 Billion unique monthly visitors.
  • 4.2 billion People access social media via a mobile device.
  • The leads that social media generates is almost double that of leads generated by trade shows, mail, ppc, and telemarketing.
  • 46% of web users say social media is key to making purchase decisions.
  • 80% of customers prefer to connect with brands via Facebook.
  • 70% of marketers have successfully gained new customers from the use of Facebook

These stats might be nice to look at, but I’m sure you want the reasoning as to why so many businesses and marketers are utilising social media. Well here are 9 for your deliberation:

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Social Media, Seo, Marketing, Business, Brand Awareness, Brand Loyalty, Word-of-mouth, Engagement, Mobile, Market Research, Facebook, Twitter, Linkedin, Youtube, Communication, Google+, Instagram1 Comment