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Blog & News - Mobile Marketing

Category: Mobile Marketing

Why it's essential to think about smart phones in digital marketing

We live in a technology crazy world, where we find it very hard to be away from our smart phones for more than 10 minutes at a time, in fact research has shown that the average smart phone user checks their phone 9 times an hour, and in some high frequency cases, once every six seconds! We are a culture addicted to them, me included, in fact I've probably checked my phone about 5-6 times while writing this paragraph. But as marketers, this gives us a unique opportunity to reach people where it never used to be possible, everywhere. Literally everywhere, at work, on the bus, walking in the park, sat on the toilet (you get my point); this unique opportunity is something that marketers need to grasp with both hands and run with (if you haven't already).

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