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Blog & News - Marketing

Category: Marketing

Keane become a Favorite with Britain’s tastiest chicken.

We have beaten off National competition to work with Favorite, one of the largest chicken franchises in the UK, with over 90 stores.

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6 key areas to make your e-commerce site a success

When you decide that you wish to begin selling online it is important that you take the following points into consideration to give the best possible chance of making your e-commerce  website a success.

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Top Tips When Building a New Site

A website is the face of your business and a key Marketing tool to reflect your brand’s values in order to talk to your target market and display your benefits.
Here are our top tips from our experience which will benefit any business when re-designing or creating a new website:

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Why it's essential to think about smart phones in digital marketing

We live in a technology crazy world, where we find it very hard to be away from our smart phones for more than 10 minutes at a time, in fact research has shown that the average smart phone user checks their phone 9 times an hour, and in some high frequency cases, once every six seconds! We are a culture addicted to them, me included, in fact I've probably checked my phone about 5-6 times while writing this paragraph. But as marketers, this gives us a unique opportunity to reach people where it never used to be possible, everywhere. Literally everywhere, at work, on the bus, walking in the park, sat on the toilet (you get my point); this unique opportunity is something that marketers need to grasp with both hands and run with (if you haven't already).

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Content is King: Why you should invest in content! {INFOGRAPHIC}

Content marketing is a big part of the online world today, and search engine's are rewarding websites that regularly publish good and original content with higher rankings, which in turn helps drives leads. Don't beleive us? Check out these facts!

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Top tips for using Google Adwords

If you have never utilised Pay Per click (PPC) for your business it can seem a little daunting, but don't let this stop you! If you get it right, Adwords can drive a lot of traffic to your website, even with a limited budget, this is the hard part though, getting it right! Often people will attempt to run a PPC campaign without knowing much about Adwords, then they leave it running, forgetting about it and not experimenting, they then complain when they get no leads, visitors or sales from Adwords (what a surprise, right?). But what is PPC?

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Why you shouldn't use Wordpress for your business website!

You may be thinking of having a website designed and developed, that's great, a website is a fantastic face for your company. By now you've probably been doing your research on agencies offering website design, development and by now you'll have seen all the fantastic ads enticing you in with promises of a creative, responsive Wordpress website for less than £400, that seems like a great deal right? Well before you sign up, you should maybe ask yourself why Wordpress websites or any open source websites are that cheap to develop? Well I'll tell you!

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Wordpress, Open Source, Website, Website Design, Seo, Bespoke, Bespoke Website, Custom Website2 Comments

The Growth Voucher

£2,000 off of your marketing bill!

Seems way too good to be true doesn't it, well it isn't.As part of a Government scheme, small businesses can get 50% off their marketing cost when they spend up to £4,000, so spend £4,000 and over and you'll get £2,000 off your bill (spend £2,000 you'll get £1,000 off, you get the idea!).

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Growth Voucher, Onine Marketing, Marketing,

Outsourcing vs. In-house Marketing: What's right for your company

With the pace at which marketing changes, as a marketer you have to adapt very quickly to match changing trends. There's a lot to consider, I like to imagine a person spinning plates, rushing from one to another, sweating profusely. Trying to manage SEO, PPC, web development, PR, social media, blogs, branding, design, print media (the list goes on), all at once is a very hard task to undertake, one that should not be taken light heartedly. The debate is, do you manage all this in-house or do you outsource the work? There is no straight answer, there are a number of variables to consider, no one company's situation is the same and what works well for one may not work well for another! We are going to try and help you reach a decision, in the least biased way possible, highlighting the benefits and pitfalls of both, when compared to different variables of your business!

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Marketing, Outsourced Marketing, In-house Marketing, Seo, Ppc, Social Media, Content, Blogs, Cost, Size Of Company, Adwords, Marketers, Business

Thinking with the end in mind

You may have a company that is just starting up, you may have a company that is well established but needs a new marketing campaign. Whatever your experience with business, marketing or marketing agencies, we see the same problems crop up with many companies that contact us. They simply don’t have an end game in mind, they think “We probably should be doing some kind of marketing” but haven’t got a plan in mind. Here are a few that we frequently see:

  • They don’t have any concrete objectives or goals they want to achieve at the end.
  • They don’t know what their budget is (or any idea of a realistic budget in mind).
  • They don’t have a time scale.
  • Their expectations may be too high for the amount of time and money they are willing to spend.

Now, this is not me griping about clients, and complaining about working, we love what we do (although sighs are frequently echoed around the office). This is just a little guide that will (with any luck) help companies utilise marketing agencies to their full capability and help grease the wheels to a mutually beneficial relationship. At the end of the day marketers are happiest when their client is happy!

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Smart, Smart Objectives, Goals, Smart Goals, Budget, Plan, Strategy, Communication, Test, Measure, Research, End, Marketing, Business, Marketing Agency