Call the Marketing Team here at Keane Creative

For ideas on how to support you as you grow your business.

Blog & News - Brand Development

Category: Brand Development

The importance of Design and hard copy Marketing in a Digital world

In a digital era, it is often easy to forget 2 things:

  1. The importance of professional design & Marketing
  2. The effectiveness of hard copy Marketing materials.

Read Article

4 Ways to Improve Brand Recognition

Branding is essential in a world saturated by companies competing in the same market sector.  It’s imperative your brand stands out from the competition as brand recognition has a significant impact on buying behaviour.

Read Article

The Psychology of Branding

Don't worry we're not talking about brands delving into your minds, uncovering your deepest darkest thoughts. Like in batman forever where the Riddler (Jim Carrey) is extracting the thoughts of his victims through the TV (although the way people, myself included, become zombified watching TV it's not far from the truth).

Before you reach for your bat cape (don't be embarrassed, I have one too), it's not at all as sci-fi and sinister, rather a way of understanding consumer behaviour to ensure your brand expresses the ideals and values that you uphold and want others to associate with your brand. There is much to think about when you consider the psychological implications of branding across a number of different factors, from logo design, to advertisements, to press releases etc, much of it as a consumer you wouldn't even consciously think about when purchasing. A lot of purchasing behaviour is attributed to subconscious decisions that occur without you realising.  Here are a few psychological factors to consider when thinking about branding:

Read Article

Psychology, Branding, Colour, Fonts, Consistency, Social Groups, Marketing Psychology, Marketing, Marketing Blog

The Good, the Bad and the Ugly (Re-branded logos)

Google  With the news recently that Google have made the “drastic” change of shifting the letter “g” one pixel to the right, and the letter “l” one pixel down and to the right, I began to think about what makes a good logo.

A good logo should be and do a number of things, and do them well.

It’s the first port of call for clients and consumers, so it needs to communicate your brand values over in an effective way. An effective logo is one that people immediately recognise, brand awareness is essential for many companies, you ideally want your company in the mind of your audience as much as possible, you want people to walk down the street, see your logo and immediately recognise that that’s your company. It helps to differentiate your brand in a sea of company identities. A logo should be simple, relevant, memorable, versatile, and timeless. You want your logo to stand the test of time, not have to change it every couple of years because it’s dated, it costs money and at the end of the day you want your logo to be constant, something that stays the same and that people recognise.

Read Article

Logo, Brand Awareness, Pepsi, Gap, Apple, Kfc, Fedex, Keane Creative, Coca-cola, Mastercard, Animal Planet, The Sci-fi Channel, Marketing, Re-brand, Google3 Comments