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Blog & News

Outsourcing vs. In-house Marketing: What's right for your company

With the pace at which marketing changes, as a marketer you have to adapt very quickly to match changing trends. There's a lot to consider, I like to imagine a person spinning plates, rushing from one to another, sweating profusely. Trying to manage SEO, PPC, web development, PR, social media, blogs, branding, design, print media (the list goes on), all at once is a very hard task to undertake, one that should not be taken light heartedly. The debate is, do you manage all this in-house or do you outsource the work? There is no straight answer, there are a number of variables to consider, no one company's situation is the same and what works well for one may not work well for another! We are going to try and help you reach a decision, in the least biased way possible, highlighting the benefits and pitfalls of both, when compared to different variables of your business!

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Marketing, Outsourced Marketing, In-house Marketing, Seo, Ppc, Social Media, Content, Blogs, Cost, Size Of Company, Adwords, Marketers, Business

'Blogs', not just a dirty word used by Hipsters! 6 ways blogs can enhance your website

You know the type, sitting in Starbucks, with their flat white coffees tapping away on their Mac book air. They are what I think about when I think of authors of blogs, and may well be what you think about when thinking about blogs (by the way I’m not using Hipster as a derogatory term, many of my friends are hipsters). You may associate a blog with something that’s a little anecdotal, maybe a little personal and you may have not thought about its use for business.

Well I’m here to tell you to put on those horn rim glasses, change into that lumberjack flannel shirt and get growing that ironic moustache, because blogs are being used by a variety of websites, to a range of benefits.

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The Good, the Bad and the Ugly (Re-branded logos)

Google  With the news recently that Google have made the “drastic” change of shifting the letter “g” one pixel to the right, and the letter “l” one pixel down and to the right, I began to think about what makes a good logo.

A good logo should be and do a number of things, and do them well.

It’s the first port of call for clients and consumers, so it needs to communicate your brand values over in an effective way. An effective logo is one that people immediately recognise, brand awareness is essential for many companies, you ideally want your company in the mind of your audience as much as possible, you want people to walk down the street, see your logo and immediately recognise that that’s your company. It helps to differentiate your brand in a sea of company identities. A logo should be simple, relevant, memorable, versatile, and timeless. You want your logo to stand the test of time, not have to change it every couple of years because it’s dated, it costs money and at the end of the day you want your logo to be constant, something that stays the same and that people recognise.

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Logo, Brand Awareness, Pepsi, Gap, Apple, Kfc, Fedex, Keane Creative, Coca-cola, Mastercard, Animal Planet, The Sci-fi Channel, Marketing, Re-brand, Google3 Comments

Thinking with the end in mind

You may have a company that is just starting up, you may have a company that is well established but needs a new marketing campaign. Whatever your experience with business, marketing or marketing agencies, we see the same problems crop up with many companies that contact us. They simply don’t have an end game in mind, they think “We probably should be doing some kind of marketing” but haven’t got a plan in mind. Here are a few that we frequently see:

  • They don’t have any concrete objectives or goals they want to achieve at the end.
  • They don’t know what their budget is (or any idea of a realistic budget in mind).
  • They don’t have a time scale.
  • Their expectations may be too high for the amount of time and money they are willing to spend.

Now, this is not me griping about clients, and complaining about working, we love what we do (although sighs are frequently echoed around the office). This is just a little guide that will (with any luck) help companies utilise marketing agencies to their full capability and help grease the wheels to a mutually beneficial relationship. At the end of the day marketers are happiest when their client is happy!

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Smart, Smart Objectives, Goals, Smart Goals, Budget, Plan, Strategy, Communication, Test, Measure, Research, End, Marketing, Business, Marketing Agency

9 reasons your business should utilise social media

Social media, since its conceptualisation, has skyrocketed to be as important to some people as breathing, with a staggering average of 13 minutes an hour being spent checking it in the UK. As a business, if you’re not taking advantage of some form of social media, then you’re missing out a key element of your online marketing strategy. Not convinced? Here are a few more statistics to mull over:

  • There are 1.4 Billion users on Facebook, 500 Million+ on Twitter, 500 Million+ on Google +, 238 Million+ on LinkedIn and 130 Million+ users on Instagram. Not only this, YouTube receives 1 Billion unique monthly visitors.
  • 4.2 billion People access social media via a mobile device.
  • The leads that social media generates is almost double that of leads generated by trade shows, mail, ppc, and telemarketing.
  • 46% of web users say social media is key to making purchase decisions.
  • 80% of customers prefer to connect with brands via Facebook.
  • 70% of marketers have successfully gained new customers from the use of Facebook

These stats might be nice to look at, but I’m sure you want the reasoning as to why so many businesses and marketers are utilising social media. Well here are 9 for your deliberation:

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Social Media, Seo, Marketing, Business, Brand Awareness, Brand Loyalty, Word-of-mouth, Engagement, Mobile, Market Research, Facebook, Twitter, Linkedin, Youtube, Communication, Google+, Instagram1 Comment