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Blog & News

7 social media myths you should ignore

Social media is an essential tool for most modern day marketers, it's something that shouldn't be ignored, but it is something that you should approach with a plan. Many people think that they will find instant success for little effort with social media, it's simply not true, it's just another arrow in your quiver.

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Social Media, Facebook, Twitter, Google+, Marketing, Social Media Marketing, Brand, Followers, Hashtag

Google Pigeon increases businesses visibility in directories

So on the 24th of July, Google rolled out another new algorithm update, this time affecting local searches.  The algorithm update, aptly nicknamed "Pigeon"  by Search Engine Land, has been created to give more accurate searches for local businesses, giving businesses better visibility in organic search. So why has this update happened?

Well, local listings will now be set out in the results section, similar to where you'd expect a website to be, with less favouritism being placed on "Google my business". There has been a lot of speculation over why Google have released this update, most believe that it was due to Google's own directory "My Business" appearing higher in Google rankings than other online directories, even when people include the directory in with the search of the business.  This was commonly known as the "Yelp problem" as Yelp noticed that there search prominence had dropped with the integration of Google places in 2012, it was thought that Google may be manipulating rankings so Google places appeared higher (bad Google).   

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Google, Pigeon, Update, Algorithm, Seo

5 ways take advantage of the Panda 4.0 update

I briefly touched on the recent Google Panda update in my last blog, so I thought I'd give you a better insight into what's changed and how this will affect your website performance.

Google rolled out Panda 4.0 in May of this year, but what is Google Panda? Well, Google Panda is an algorithm Google uses to rank websites, ranking higher quality sites and improving overall user experience. So what's changed and how will this affect your SERP (search engine ranking performance). Well, the update is mostly centred around having quality and original content on your website, but there are other areas that it has affected.

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Google, Panda, Seo, Serp, Update, Search Engine1 Comment

The Dark Side of SEO: 6 Black Hat Techniques to Avoid

What is a black hat technique? Well there are two types of techniques when trying to improve your search engine rankings. If we use a star wars analogy white hat techniques are the light side, ways of improving your search engine rankings while adhering to search engine rules/policies and focusing on a good user experience. Black hat techniques are the dark side, ways of improving search engine rankings in an unethical manner, often breaking search engine rules and not focusing on the user's experience because you are trying to manipulate website rankings.

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Seo, Black Hat, Dark Side, Google, Search Engine, Rankings1 Comment

Don't let Twitter get you down! - Part 3

Your Twitter strategy is really important, you need a clear plan in place before you begin any marketing campaign and it's the same with Twitter.

Set SMART objectives

SMART objectives are Specific, Measurable, Attainable, Realistic and Time bound. Make sure that you set some SMART objectives before you begin with your Twitter campaign, otherwise you will never be working towards something, this may affect your motivation and result in a Twitter strategy with no real direction.

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Social Media, Twitter, Smart, Followers, Content, Cta, Analysis

The Growth Voucher

£2,000 off of your marketing bill!

Seems way too good to be true doesn't it, well it isn't.As part of a Government scheme, small businesses can get 50% off their marketing cost when they spend up to £4,000, so spend £4,000 and over and you'll get £2,000 off your bill (spend £2,000 you'll get £1,000 off, you get the idea!).

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Growth Voucher, Onine Marketing, Marketing,

Don't let Twitter get you down! - Part 2

Here is where I go through tweeting, probably something that may be the most daunting to a lot of you.  There's a lot of jargon and rules that go with tweets, but once you understand what goes where and why, it becomes Childs play!  

What and why do we us hash tags? - This is a hash tag- #. Simple enough isn't it, but why do we use them on Twitter. When you place a hash tag before a keyword or phrase (phrases that follow a hash tag, don't have spaces e.g. #throwbackthursday), that keyword or phrase are then easy to search for in the Twitter search bar. If you click on that word or phrase, it will show you who else has used that hash tag in their tweet.  Hash tags tend to give your post extra reach, as other users who do not follow you can see the tweet. This leads me on to trends and trending. Best practice with hash tags is to use no more than 2, don't spam!

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Twitter, Trends, Retweets, Favourites, Tweeting, Social Media Marketing, Twitter Marketing

Don't let Twitter get you down! - Part 1

Twitter can be confusing to people not used to using it. Hash tag this, retweet that, trends etc. It can be a new world to those unfamiliar to the social media giant, somewhat daunting, where do you begin? I agree, when you look at it from the outside (like I did at the beginning), without prior contact  you may think it's more hassle than it's worth for your business, well you're wrong.  Here are some stats fired at you at supersonic speed:

  • Twitter users are 3 times more likely to follow companies on Twitter than they are on Facebook.
  • 67% of Twitter users are more likely to buy from companies they follow on Twitter.
  • 90% of twitter users say they follow businesses on Twitter to get discounts and promos.
  • 85% of followers feel more connected to small companies after following them.
  • 70% of small businesses are on Twitter.
  • You get the idea, I won't bombard you with facts and figures, Twitter=Good for Business! Now that I have(hopefully) converted you to an advocate. Where do you being with your Twitter journey, well this guide will help!

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Twitter, Username, Social Media, Social Media Marketing, Twitter Marketing, Connected

The Psychology of Branding

Don't worry we're not talking about brands delving into your minds, uncovering your deepest darkest thoughts. Like in batman forever where the Riddler (Jim Carrey) is extracting the thoughts of his victims through the TV (although the way people, myself included, become zombified watching TV it's not far from the truth).

Before you reach for your bat cape (don't be embarrassed, I have one too), it's not at all as sci-fi and sinister, rather a way of understanding consumer behaviour to ensure your brand expresses the ideals and values that you uphold and want others to associate with your brand. There is much to think about when you consider the psychological implications of branding across a number of different factors, from logo design, to advertisements, to press releases etc, much of it as a consumer you wouldn't even consciously think about when purchasing. A lot of purchasing behaviour is attributed to subconscious decisions that occur without you realising.  Here are a few psychological factors to consider when thinking about branding:

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Psychology, Branding, Colour, Fonts, Consistency, Social Groups, Marketing Psychology, Marketing, Marketing Blog

Outsourcing vs. In-house Marketing: What's right for your company

With the pace at which marketing changes, as a marketer you have to adapt very quickly to match changing trends. There's a lot to consider, I like to imagine a person spinning plates, rushing from one to another, sweating profusely. Trying to manage SEO, PPC, web development, PR, social media, blogs, branding, design, print media (the list goes on), all at once is a very hard task to undertake, one that should not be taken light heartedly. The debate is, do you manage all this in-house or do you outsource the work? There is no straight answer, there are a number of variables to consider, no one company's situation is the same and what works well for one may not work well for another! We are going to try and help you reach a decision, in the least biased way possible, highlighting the benefits and pitfalls of both, when compared to different variables of your business!

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Marketing, Outsourced Marketing, In-house Marketing, Seo, Ppc, Social Media, Content, Blogs, Cost, Size Of Company, Adwords, Marketers, Business