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Content is King: Why you should invest in content! {INFOGRAPHIC}

Content marketing is a big part of the online world today, and search engine's are rewarding websites that regularly publish good and original content with higher rankings, which in turn helps drives leads. Don't beleive us? Check out these facts!

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Top tips for using Google Adwords

If you have never utilised Pay Per click (PPC) for your business it can seem a little daunting, but don't let this stop you! If you get it right, Adwords can drive a lot of traffic to your website, even with a limited budget, this is the hard part though, getting it right! Often people will attempt to run a PPC campaign without knowing much about Adwords, then they leave it running, forgetting about it and not experimenting, they then complain when they get no leads, visitors or sales from Adwords (what a surprise, right?). But what is PPC?

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5 of the best social media campaigns mocking #Bendgate

As you may have noticed recently, Apple released the iPhone 6 and 6 plus. A joyous occasion for many apple fan boys (and girls) and a way for Apple to deflect some of the attention away from the celebrity nude pictures leaked from Apple's "secure" iCloud. Not only did Apple contradict their previous mocking statements over Samsungs bigger smartphones with the plus, they produced a product that apparently bends in people's pockets.

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Social Media, Twitter, Iphone 6, Iphone 6 Plus, #bendgate, Kit-kat, Pringles, Lg, Samsung Galaxy, Youtube

6 of the best companies to follow on social media

Social media is great for companies to express a bit of a fun side, life shouldn't be taken too seriously and this is what these companies do to great effect! These aren't the companies that have the highest followers/likes, these are the ones that understand their target market and do things a bit differently, to great effect.   

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Social Media, Paddy Power, Tesco Mobile, Nandos, Greggs, Starbucks, Social Media Marketing

Why you shouldn't use Wordpress for your business website!

You may be thinking of having a website designed and developed, that's great, a website is a fantastic face for your company. By now you've probably been doing your research on agencies offering website design, development and by now you'll have seen all the fantastic ads enticing you in with promises of a creative, responsive Wordpress website for less than £400, that seems like a great deal right? Well before you sign up, you should maybe ask yourself why Wordpress websites or any open source websites are that cheap to develop? Well I'll tell you!

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Wordpress, Open Source, Website, Website Design, Seo, Bespoke, Bespoke Website, Custom Website2 Comments

10 of the coolest Google Easter eggs

You might not know this, but there are certain phrases that you can type into your Google search that will throw up some slightly odd, but very cool results. Here is a list of the coolest Google Easter eggs for you to search

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Google, Pacman, Atari, Breakout, Easter Eggs, Kevin Bacon, What Does The Fox Say, Zerg Rush, Google 1998, Beam Me Up Scotty, Blink Html

7 social media myths you should ignore

Social media is an essential tool for most modern day marketers, it's something that shouldn't be ignored, but it is something that you should approach with a plan. Many people think that they will find instant success for little effort with social media, it's simply not true, it's just another arrow in your quiver.

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Social Media, Facebook, Twitter, Google+, Marketing, Social Media Marketing, Brand, Followers, Hashtag

Google Pigeon increases businesses visibility in directories

So on the 24th of July, Google rolled out another new algorithm update, this time affecting local searches.  The algorithm update, aptly nicknamed "Pigeon"  by Search Engine Land, has been created to give more accurate searches for local businesses, giving businesses better visibility in organic search. So why has this update happened?

Well, local listings will now be set out in the results section, similar to where you'd expect a website to be, with less favouritism being placed on "Google my business". There has been a lot of speculation over why Google have released this update, most believe that it was due to Google's own directory "My Business" appearing higher in Google rankings than other online directories, even when people include the directory in with the search of the business.  This was commonly known as the "Yelp problem" as Yelp noticed that there search prominence had dropped with the integration of Google places in 2012, it was thought that Google may be manipulating rankings so Google places appeared higher (bad Google).   

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Google, Pigeon, Update, Algorithm, Seo

5 ways take advantage of the Panda 4.0 update

I briefly touched on the recent Google Panda update in my last blog, so I thought I'd give you a better insight into what's changed and how this will affect your website performance.

Google rolled out Panda 4.0 in May of this year, but what is Google Panda? Well, Google Panda is an algorithm Google uses to rank websites, ranking higher quality sites and improving overall user experience. So what's changed and how will this affect your SERP (search engine ranking performance). Well, the update is mostly centred around having quality and original content on your website, but there are other areas that it has affected.

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Google, Panda, Seo, Serp, Update, Search Engine1 Comment

The Dark Side of SEO: 6 Black Hat Techniques to Avoid

What is a black hat technique? Well there are two types of techniques when trying to improve your search engine rankings. If we use a star wars analogy white hat techniques are the light side, ways of improving your search engine rankings while adhering to search engine rules/policies and focusing on a good user experience. Black hat techniques are the dark side, ways of improving search engine rankings in an unethical manner, often breaking search engine rules and not focusing on the user's experience because you are trying to manipulate website rankings.

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Seo, Black Hat, Dark Side, Google, Search Engine, Rankings1 Comment